Growth and Outreach Specialist

Culligan•Mankato, MN

4d•$20 - $24•Onsite

About The Position

The Lead Generator / Marketing Specialist plays a critical role in fueling the company’s sales pipeline through proactive outreach, strategic prospecting, and marketing execution. This is a high-activity, relationship-driven position focused on identifying potential customers, creating interest in Culligan solutions, and scheduling qualified opportunities for the sales team. This role blends sales development, customer communication, and marketing support. The ideal candidate is comfortable initiating conversations, highly organized, and motivated by measurable results. Culligan of Southern Minnesota is a locally owned, family-operated water treatment company that has proudly served communities across Southern Minnesota for more than 75 years. Backed by the trusted Culligan brand — a leader in water treatment for over 90 years — we combine national expertise with hometown service and relationships. Our success has been built on trust, reliability, and a commitment to doing right by both our customers and our team. We focus on delivering high-quality water solutions while creating a positive, supportive work environment where employees can grow, contribute, and take pride in the impact they make every day.

Requirements

Strong verbal and written communication skills
Comfortable with outbound calling and proactive customer outreach
Organized, self-motivated, and results driven
Ability to manage multiple campaigns and follow-up tasks simultaneously
Experience in sales, marketing, telemarketing, customer service, or business development preferred
Familiarity with CRM systems (Salesforce or similar platforms) is a plus
Ability to thrive in a fast-paced, team-oriented environment
High school diploma or equivalent required; associate or bachelor’s degree preferred but not required
1 to 3 years of experience in customer service, sales support, outreach, marketing, or a similar people facing role preferred
Comfortable making outbound calls and initiating conversations with new customers
Strong communication skills with the ability to build rapport quickly and professionally
Basic computer proficiency including email, data entry, and Microsoft Office or Google Workspace
Ability to stay organized while managing multiple follow ups and outreach activities
Self motivated with a strong work ethic and positive attitude
Reliable attendance and ability to work full time in an in person office environment
Valid driver’s license and willingness to attend occasional local events or outreach activities

Nice To Haves

Experience with social media, video editing, graphics is a plus

Responsibilities

Lead Generation & Prospecting Conduct outbound phone calls to prospective residential and commercial customers using warm and targeted calling strategies
Generate new opportunities through email outreach, database marketing, and follow-up campaigns
Reconnect with past customers, service lists, and inactive accounts to uncover new opportunities
Qualify leads by identifying customer needs, timeline, and potential fit for Culligan solutions
Schedule appointments and hand off qualified opportunities to the sales team
Marketing & Outreach Support Assist in executing local marketing campaigns and promotional initiatives
Support, coordinate and attend key community outreach efforts, events, and direct contact marketing programs
Help organize and manage lead sources generated from advertising, referrals, and service interactions
Collaborate with the Sales Manager to refine messaging, targeting, and campaign performance
Customer Engagement & Follow-Up Provide professional, friendly communication that reflects the Culligan brand
Maintain consistent follow-up with prospects to nurture relationships and move opportunities forward
Respond to inquiries promptly and ensure a positive customer experience throughout the outreach process
CRM & Reporting Accurately document all customer interactions and lead activity within CRM systems
Maintain organized outreach schedules and follow-up tracking
Provide regular reporting on activity levels, lead quality, and conversion trends against agreed upon metrics