Growth, Activations & Transformation Lead

Opella•Morristown, NJ

2d•Remote

About The Position

The Growth Activation & Transformation Lead is a senior strategic leader responsible for translating enterprise strategy into measurable growth outcomes. This role sits at the intersection of commercial, brand, and finance—owning high-impact strategic initiatives while enabling a strong cross-functional operating rhythm across the organization. The role drives brand and growth transformation initiatives that position the company for sustained, profitable growth, while also leading enterprise‑level strategic projects and supporting M&A due diligence from a business evaluation perspective.

Requirements

10+ years of experience in strategy, consulting, marketing capabilities, or related roles
Experience in CPG/ FMCG Companies either directly within or consulted for is required
Experience leading enterprise‑level strategic initiatives in complex organizations while partnering closely with Marketing, Commercial, Analytics, and Finance teams to guide investment and growth decisions.
Demonstrated experience partnering with or leading marketing analytics, consumer insights, or MMM efforts

Nice To Haves

MBA or equivalent advanced degree preferred

Responsibilities

Lead and support M&A due diligence from a commercial, brand, and strategic evaluation standpoint
Assess market attractiveness, competitive dynamics, growth potential, and brand fit of acquisition targets
Partner closely with Finance, Marketing, Commercials, and other functional leaders to inform investment theses and integration considerations
Synthesize findings into executive-level insights and recommendations
Enable and maintain a strong cross-functional operating cadence across Strategy, Marketing, Sales, Science, Finance, and Operations
Translate strategic priorities into clear goals, initiatives, and success metrics
Drive alignment, accountability, and momentum across leadership teams
Identify friction points and proactively remove barriers to execution
Own and lead high-visibility, enterprise-level strategic initiatives
Structure ambiguous problems, develop hypotheses, and guide teams from insight to action
Deliver executive-ready narratives and recommendations
Lead brand reevaluation efforts to ensure alignment with company strategy, customer needs, and growth ambitions
Partner with Marketing and external agencies to define brand positioning, architecture, and long-term brand strategy
Ensure brand strategy is embedded into go-to-market, innovation, and growth initiatives