Group Vice President, Performance Strategy

PUBLICIS GROUPE•Miami, FL

65d

About The Position

The Group Vice President, Performance Strategy (GVP) is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across our client's lines of business. Our client is an American financial services company providing banking and insurance products to their members. This leader leads a team of strategists and guides the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence. The GVP partners directly with our client's senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role is at the intersection of media, data, creative, and experience-driving holistic strategies that tie insight to action and marketing to business outcomes.

Requirements

15+ years of experience leading performance, growth, or lifecycle strategy-with at least 7+ years in financial services, including banking, insurance, fintech organizations.
Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.
Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines.
Strong command of audience segmentation, data activation, and omnichannel personalization.
Demonstrated ability to build and lead high-performing strategy teams across media, creative, CRM, and experience disciplines.
Fluency in performance measurement, KPI frameworks, and test-and-learn methodologies; ability to connect marketing performance to ROI and CLV.
Experience integrating and leveraging MarTech and AdTech platforms-including Adobe Experience Cloud, Pega, Optimizely, Live Ramp-to enable scalable, personalized strategies.
Exceptional communicator with a track record of influencing and partnering with senior executives and C-suite leaders.
A strong balance of analytical thinking and creative intuition, with the ability to translate complexity into clarity and action.

Nice To Haves

Storytelling - You turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.
Forward Thinking - You challenge the status quo and lead clients to future-state solutions that unlock growth.
Business Acumen - You think like a CFO-connecting marketing investment to ROI, CLV, and revenue outcomes.
Curious Creativity - You combine analytics with intuition to solve complex problems and inspire bold thinking.
Agile Leadership - You lead with speed and flexibility, adapting to change without losing focus.
Insightful Tenacity - You push past the obvious, uncovering the "why" beneath the "what" to drive real impact.
Collaborative Spirit - You unify diverse teams behind a common strategy and shared accountability.

Responsibilities

Define the Performance Strategy Vision
Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client's portfolio.
Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.
Translate business priorities into integrated, outcome-driven roadmaps.
Build & Lead a High-Impact Strategy Team
Lead and scale a team of strategists, journey planners, and audience experts.
Cultivate a team culture that values agility, accountability, innovation, and performance excellence.
Set strategic direction and performance expectations across all client engagements.
Data, Audience, & Activation Strategy
Guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies.
Ensure audience insights power personalized journeys and scalable content activation across paid and owned channels.
Collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion.
Bridge Media, Creative & Experience
Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy and measurement framework.
Provide strategic guidance that informs creative development, content strategy, and journey design-grounded in member insights.
Partner with creative leads to bring intelligent content strategies to life across the member lifecycle.
Enable Optimization, Personalization & Technology Integration
Direct the application of MarTech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization.
Oversee development of test-and-learn programs and performance measurement frameworks across all channels.
Ensure strategies are operationalized with full visibility into ROI, CLV, and incremental impact.
Influence Executive Stakeholders
Serve as a strategic partner and thought leader to client's senior leadership across marketing, digital, and product organizations.
Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.
Represent the agency's performance vision in high-stakes executive forums.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances