Group Marketing Manager - Core Arterial and OTH Strategy

Boston ScientificMaple Grove, MN
41dHybrid

About The Position

The Group Marketing Manager - Core Arterial and OTH Strategy will play a critical leadership role within the Peripheral Interventions (PI) division, driving marketing strategy and execution for the Core Arterial portfolio-including PTA, atherectomy, vascular access, and guidewires-targeting the ~$4B global market. In addition to product marketing, this role will lead the go-to-market strategy for Boston Scientific's Outside the Hospital (OTH) solutions across Office-Based Labs (OBLs) and Ambulatory Surgery Centers (ASCs). The successful candidate will set strategic direction, oversee marketing execution, deliver revenue and profitability goals, and lead a high-performing team, while partnering cross-functionally with R&D, operations, clinical, medical affairs, reimbursement, and sales.

Requirements

  • Bachelor's degree in Business, Engineering, Science, or a related field
  • Minimum of 5 years' experience in medical device marketing
  • Previous experience managing teams or direct reports
  • Demonstrated success in planning and executing product launches
  • Proven ability to lead cross-functional initiatives and partner with global teams
  • Strong presentation skills with experience engaging sales teams, physicians, and executives
  • Willingness and ability to travel up to 30%, including internationally

Nice To Haves

  • Advanced degree (e.g., MBA or Master's in a related field)
  • Deep understanding of peripheral vascular therapies or interventional procedures
  • Experience marketing to OBL/ASC environments
  • Strategic thinker with a bias for action and innovation

Responsibilities

  • Lead and develop a team of product managers to drive excellence in downstream marketing and portfolio management.
  • Develop and execute multi-year, integrated commercial strategies for the Core Arterial portfolio in alignment with franchise and division objectives.
  • Oversee positioning, messaging, and channel strategy for both the Core Arterial and OTH portfolios to elevate brand presence and ensure alignment across global markets.
  • Partner with sales leadership to define and execute commercial strategies targeting the $1B OTH segment, including customer targeting, pricing models, and solution bundles.
  • Coach the team to craft compelling, differentiated messaging and create innovative marketing programs and tools to drive preference and market share.
  • Contribute market insights and strategic guidance to the U.S. Annual Operating Plan, including forecasting and opportunity sizing.
  • Monitor competitive landscape; lead the development and execution of strategic response plans.
  • Engage directly with customers and physicians through regular field visits to gather insights, build relationships, and support education and adoption initiatives.

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What This Job Offers

Job Type

Full-time

Career Level

Manager

Industry

Merchant Wholesalers, Durable Goods

Number of Employees

5,001-10,000 employees

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