group manager, Brand Marketing

Starbucks Coffee Company • Seattle, WA

5d • Onsite

About The Position

Develop and deliver multi-channel Brand marketing strategies rooted in business and consumer insights, ensuring alignment with brand goals and market dynamics. Translate complex data and emerging trends into actionable plans that support both short- and long-term business objectives. Identify new customer opportunities and define future areas of growth, fostering innovation and differentiation in a competitive marketplace. Integrated Brand Campaigns and Activation Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels. Author and lead strategic briefs and guide creative development that pushes the brand forward. Ensure brand campaigns are built with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand worldwide. Lead the organization-wide communication of key programs and plans, selling in to all levels of leadership with expert communication and storytelling. Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity. Drive and align stakeholders across marketing, product, finance, and operations to ensure cohesive execution of initiatives. Lead integrated workstreams and advocate for program benefits and business impact, fostering transparency and accountability. Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization. Facilitate effective communication and collaboration across teams to support a unified brand experience. Build, grow, and inspire a high-performing team, providing mentorship, guidance, and development opportunities. Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement. Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.

Requirements

• 6-10+ years of progressive experience in brand marketing or brand management, with a proven track record of building brands and driving business growth.
• 3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
• Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
• Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
• Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
• Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.
• Adept at navigating ambiguity and making high-impact decisions under pressure.
• Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.

Responsibilities

• Develop and deliver multi-channel Brand marketing strategies rooted in business and consumer insights, ensuring alignment with brand goals and market dynamics.
• Translate complex data and emerging trends into actionable plans that support both short- and long-term business objectives.
• Identify new customer opportunities and define future areas of growth, fostering innovation and differentiation in a competitive marketplace.
• Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels.
• Author and lead strategic briefs and guide creative development that pushes the brand forward.
• Ensure brand campaigns are built with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand worldwide.
• Lead the organization-wide communication of key programs and plans, selling in to all levels of leadership with expert communication and storytelling.
• Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.
• Drive and align stakeholders across marketing, product, finance, and operations to ensure cohesive execution of initiatives.
• Lead integrated workstreams and advocate for program benefits and business impact, fostering transparency and accountability.
• Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.
• Facilitate effective communication and collaboration across teams to support a unified brand experience.
• Build, grow, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
• Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
• Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.

Benefits

• Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
• You will also have access to backup care and DACA reimbursement.
• This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
• For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed