Group Director, Paid Media (Omni-Channel)

Dept•San Diego, NY

14d•Remote

About The Position

As Group Director, Paid Media (Omni-Channel), you provide visionary leadership for a team of mobile app acquisition performance media experts, blending strategic clarity, analytical rigor, and operational excellence. You are a recognized expert in omni-channel mobile acquisition and direct response growth, ensuring best-in-class execution while enabling teams to deliver scalable, high-impact work with precision. You bring deep expertise across Google UAC, Apple Search Ads, social channels (Meta, TikTok, Snap, etc.), and mobile DSPs, with a strong command of mobile measurement partners (MMPs) and advanced measurement frameworks. You are equally comfortable shaping long-term growth strategy and getting hands-on when priorities shift, challenges arise, or deeper analysis is required. As Group Director, you foster high-performing, adaptable teams that thrive in fast-moving environments. You champion experimentation, incrementality, and marginality-based decision-making, helping clients and internal teams move beyond last-touch thinking toward sustainable, efficient growth. You remain at the forefront of mobile innovation, measurement evolution, and platform changes, influencing both client outcomes and broader business strategy.

Requirements

10+ years of performance marketing experience, with deep specialization in mobile app growth and omni-channel direct response acquisition.
Extensive hands-on expertise across Google UAC, Apple Search Ads, major social platforms, and familiarity with mobile DSPs as a plus.
In-depth experience working with MMPs, including attribution models, SKAN, privacy frameworks, and cross-platform measurement challenges.
Strong background in incrementally testing, experimentation design, and marginality-based optimization, with the ability to translate complex findings into clear recommendations.
Proven experience leading and developing multiple managers or teams, with a track record of building adaptable, high-performing organizations.
Comfort operating at both the strategic and executional levels, including the willingness to get hands on keyboard when necessary.
Demonstrated ability to manage shifting priorities, ambiguity, and fast-paced environments without sacrificing quality or clarity.
Experience presenting mobile growth strategy, measurement frameworks, and performance insights to senior marketing leaders and C-level executives.
Strong client-facing presence, with the ability to act as a trusted escalation point and strategic partner.

Responsibilities

Lead and oversee a team of omni-channel mobile app growth experts for enterprise level clients, ensuring consistent delivery of strategic, tactical, and technical excellence aligned to integrated media and growth plans.
Oversee team resourcing, utilization, and capacity planning across accounts, maintaining flexibility to adapt quickly as priorities, platforms, or business needs shift.
Serve as a senior subject matter expert in mobile app marketing, with deep specialization in Google UAC, Apple Search Ads, paid social, and mobile DSPs, setting best practices across direct response acquisition.
Act as a primary escalation point for complex performance, measurement, and attribution challenges, stepping in hands-on when needed to diagnose issues, pressure-test assumptions, and unlock growth.
Partner with clients to define mobile growth strategies that ladder up to broader business objectives, LTV targets, and efficiency KPIs.
Lead strategic use of MMPs (e.g., AppsFlyer, Adjust, Branch), ensuring correct implementation, attribution integrity, and alignment between platform reporting and internal analytics.
Champion performance media incrementally testing, marginality-based optimization, and experimentation frameworks, guiding teams and clients toward more accurate measurement of true impact in partnership with cross functional teams supporting these efforts.
Drive talent development, mentorship, and succession planning, cultivating leaders who are both strategic thinkers and strong operators.
Promote innovation and continuous improvement, including new tools, testing methodologies, automation, and evolving mobile privacy solutions.
Ensure client satisfaction and business growth through clear storytelling, actionable insights, and executive-level presentations that influence decision-making.