Group Director, New Stream Media

dentsu•Chicago, NY

8d•Hybrid

About The Position

The Group Director, New Stream Media (NSM) will support the strategic growth and operational execution of Dentsu's Retail Media Network (RMN) portfolio, with a primary focus on expanding non-endemic advertiser partnerships. You will collaborate with cross-functional teams to drive non-endemic demand, monetization strategies, scalable processes, and deliver measurable results for clients outside traditional CPG categories. You will report to SVP, Commerce & Retail Media - New Stream Media.

Requirements

10+ years of experience in media strategy, retail media, or digital advertising.
Experience leading RMN or media network initiatives at scale.
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement.
Expertise in building scalable consulting models and operational frameworks.
Strong understanding of audience analytics, data visualization, and campaign performance reporting.
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.

Responsibilities

Strategic Leadership Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
Client Engagement & Growth Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
Lead client discovery sessions, deliverable presentations, and strategic workshops.
Operational Excellence Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
Analytics & Reporting Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
Ensure data monetization strategies are embedded across RMN offerings.
Lead audience development initiatives, including segmentation, onboarding, and personalization.