Graphic Designer

Brothers International•Rochester, NY

1d•$55,000 - $65,000

About The Position

We are looking for a driven, passionate, and team oriented Graphic Designer to focus on the company's internal deliverables and established brands. This role requires a broad range of design skills to meet all the creative needs of the company, including designing, ideation, creating, cutting out, and mocking up. The designer will work on a wide variety of projects across digital and printed media, supporting our CPG division specializing in freeze-dried fruit products and expanding into dried and frozen products.

Requirements

Minimum Associates' degree with a focus on graphic design, plus 2 years of relevant experience. Bachelor's degree preferred. Equivalent combinations of education and experience will be considered.
Strong knowledge of Adobe Suite, particularly Photoshop, Illustrator, and InDesign
Proficiency with Microsoft Office Suite (Word, Excel, Outlook)
Self-starter with great communication skills
Ability to multi-task and easily switch gears in a fast-paced environment
Strong eye for visual composition
Knowledge of fundamental design layout principles
Knowledge of the printing process and setting up files for print
Exceptional attention to detail
Ability to collaborate, accept feedback, and make changes to designs
Ability to create mock-ups/prototypes of ideas
Ability to work independently and exercise sound judgment and problem-solving skills
Customer-centric mindset, able to view projects from the client's perspective
Sense of humor to create engaging social content while maintaining brand integrity
Adaptability to work on diverse projects, from packaging to internal communications

Nice To Haves

Experience with Premier Pro and After Effects would be a plus
Knowledge of digital 3D software

Responsibilities

Design a wide variety of materials across digital and printed media
Work with Art Director and Marketing Manager to create graphics, including illustration, photography, typography, logos, etc.
Assist in shaping visual aspects of marketing, social media, websites, product packaging, tradeshow graphics, advertisements, and more, while maintaining brand recognition
Research and become familiar with competition and existing brands
Manage and execute internal studio projects
Create internal communications materials (e.g., name tags, event graphics)
Support the social media team with original, engaging content for our freeze-dried products
Develop packaging designs for new and existing product lines, including private label projects
Interact with 3rd party vendors and manage design work through partner agency portals
Contribute to food and recipe-related social media content
Create 3D comps of CPG packaging using advanced 3D design software
Maintain brand consistency across all design projects
Create PowerPoint presentations and other corporate communications
Research and become familiar with competition and existing brands to watch