Graphic Designer - Brand Marketing

Life is Good•Boston, MA

1d•Hybrid

About The Position

Turning campaigns into moments people can feel. At Life is Good, marketing is more than messaging. It is storytelling with color, shape, and soul. It is the spark that turns a scroll into a smile and a campaign into connection. We are looking for a Graphic Designer who lives at the intersection of creativity and conversion. Someone who understands that great marketing design is both expressive and effective. You know how to build visuals that carry an idea across channels and still feel unmistakably Life is Good. In this role, you will design high-impact digital assets that power our eCommerce and marketing ecosystem. Homepage graphics. PDP imagery. Promotional banners. Paid social ads. Campaign landing pages. You create work that not only aligns with brand standards but also drives engagement and conversion. You will translate campaign concepts into cohesive, on-brand creative for social media and email marketing, ensuring that every touchpoint, from inbox to Instagram to on-site experience, feels connected and intentional. You will also support brand and product launches with packaging, point-of-purchase displays, and retail collateral. Digital and physical. Online and in-store. One consistent, optimistic voice. From first sketch to final art file, you develop graphics across the full creative lifecycle. Illustrations, logos, labels, and more. You are fluent in Adobe Creative Cloud and comfortable creating, lettering, drawing, and painting your way to something memorable. You sweat the small stuff because you know details build trust. You respect the brand and still find room to push it forward. You believe optimism is a strategy, and design is one of the most powerful ways to share it. If that sounds like you, let’s make something good together. 🌞

Requirements

3–5+ years of graphic design experience, ideally within a marketing, eCommerce, or consumer brand environment
A compelling portfolio that demonstrates versatility across digital campaigns, social, email, paid media, packaging, and retail collateral
Fluency in Adobe Creative Cloud, with confidence in illustration, typography, layout, color, and production setup
An understanding of performance-driven creative and how design influences engagement, conversion, and brand perception
The ability to move from big idea to detailed execution without losing energy or accuracy along the way
Comfort receiving and incorporating feedback, with the maturity to iterate quickly and collaboratively
Effective organizational skills and the ability to manage multiple deadlines in a fast-paced environment
A sharp eye for detail and a high bar for craft. You notice when the alignment is off by a pixel - you fix it.

Responsibilities

You design and produce high-quality digital assets for eCommerce, including homepage graphics, PDP imagery, promotional banners, paid ads, and campaign landing pages that drive conversion and align with brand standards.
You create engaging visual content for social media and email marketing, translating campaign concepts into cohesive, on-brand creative across multiple platforms and formats.
You support brand and product launches through the development of packaging, point-of-purchase (POP) displays, and other retail collateral, ensuring consistency across digital and physical touchpoints.
You develop graphics from concept to final art form, including illustrations, logos, labels, and more. You create content using Adobe Creative Cloud: creating, lettering, drawing and painting
You create appealing and clever layouts and you conceptualize and share ideas for content
You produce printer-ready artwork files for screen-print and embroidery
You provide creative solutions for basic ideas and concepts
You actively research new materials and art applications
You stay abreast of trends, new techniques and resources in graphic design
You manage many projects simultaneously and meet calendar deadlines
You contribute to the effective organization of the graphics archive
You understand the Life is Good customer, both current and target demographics
You revise potential ideas until gaining final approval and you discuss ideas and/or edits with new or existing graphics

Benefits

Medical
Dental
Vision
Flexible Spending Accounts
Transit or Parking Reimbursement Accounts
Life
AD&D
Short, and Long-Term Disability
401(k) with a match
Paid Time Off
10 paid holidays
Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice)
Family Time