Graduate Program, Field Marketing

Red Bull • Minneapolis, MN

6d • $73,000 - $73,000

About The Position

As a Graduate in Field Marketing, you’ll help bring Red Bull’s global brand to life at the local level—supporting Field Marketing initiatives that reflect the culture, energy, and identity of each market. Reporting to the Field Marketing Manager, you will contribute to regional strategies and execution across sports and culture, helping deliver experiences rooted in hyper-local traditions, iconic landmarks, and communities (such as surf, skate, snow, hip-hop, dance, motorsports, etc.). Working closely with Sales and Marketing teams, you’ll support initiatives that strengthen local relevance, drive market impact, and build authentic connections with consumers. Through hands-on execution, cross-functional collaboration, and real-world brand building, this role is designed to develop the skills and field experience needed to progress into a Field Marketing Specialist role.

Requirements

• Interest in field marketing, brand activation, and local community-based marketing
• Organized, detail-oriented, and able to manage multiple projects at once
• Willingness to learn through hands-on execution and feedback
• Proven excellence in academic pursuits
• A history of pursuing personal passions, extra-curricular achievements
• Strong verbal and written communication skills
• Bachelor’s degree (completed before July 2026)
• Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)
• Fluent in English (written, spoken)

Nice To Haves

• Relevant work or internship experience is a plus
• Additional languages considered a plus

Responsibilities

• Identify local behaviors, passions, communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product
• Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives
• Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders
• Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution
• Participate in field meetings to promote integration, exchange learnings, and success stories that enable field innovation
• Support budget tracking, resource planning, and post-event recaps to gain exposure to how decisions are made in the field
• Shadow Field Marketing Specialists and Managers in coaching, training, and performance conversations with Student Marketeers to build foundational people-leadership skills
• Build and maintain trackers and dashboards to support action planning on the Sampling Program
• Support the national business planning process by helping connect national strategy with locally relevant ideas
• Foster cross-functional collaboration in the field by identifying synergies between Marketing and Sales initiatives, with a focus on the collegiate sales universe
• Engage directly with consumers in the field by shadowing the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product trial and consumption occasions
• Work cross-functionally to support the planning and execution of Brand Campaigns at a regional level
• Partner with local Sports and Culture teams to support the planning and execution of activations and key brand moments that bring the brand to life in-market
• Work with region and national teams to support the execution and measurement of Third Party Events across Sports and Culture events, including post-event recaps and return on investment (ROI) analysis
• Collaborate with Sales, Marketing, and Field Marketing stakeholders to ensure alignment across initiatives and consistency in local execution
• Support coordination with external partners and vendors by assisting with timelines, deliverables, and on-site execution for field initiatives

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level