Graduate Assistant - Fitchburg State University

Fitchburg State University • Fitchburg, MA

48d • $15

About The Position

The Graduate Assistant for the School of Graduate, Online and Continuing Education at Fitchburg State University will support the School's marketing and communication efforts, with a focus on social media engagement and the development of compelling testimonial content. The School seeks a motivated and detail-orientated individual to work approximately 10 hours per week. Strong communication, organizational, and technical skills are essential for this role.

Requirements

• Excellent written and verbal communication skills for crafting and editing testimonial content.
• Ability to create engaging content for various social media platforms.
• Ability to analyze social media data and identify trends.
• Ability to conduct outreach and interviews with diverse individuals, including current students.
• Strong organizational skills for managing digital content and staying current with best practices.
• Deadline driven.
• Ability to support recruitment and outreach initiatives.
• Flexibility and willingness to perform other duties as assigned.
• Social media experience preferred: TikTok and Instagram.
• Excellent communication skills.
• Ability to interview students.
• Eager to showcase your creativity through your content.
• Matriculated graduate student at Fitchburg State University.
• Newly accepted graduate students must have an undergraduate GPA of 3.0 or better.
• A GPA of 3.5 or higher needs to be maintained.
• Understanding of office procedures.
• Advanced knowledge of media marketing a plus.

Responsibilities

• Create engaging content (text, images, videos) for university social media.
• Act as liaison with marketing regarding schedule posts, monitor channels, and respond to inquiries.
• Track and analyze social media performance to identify trends and provide recommendations for content and campaign improvement.
• Identify potential testimonial sources, conduct outreach, and perform interviews to capture compelling stories.
• Write and edit testimonial narratives from interview content for use across various platforms and materials.
• Manage an updated database of content collected and used.
• Consult with the faculty chair of Applied Communication on best practices and strategies for media engagement.
• Assist the department with recruitment and outreach efforts by contributing to marketing materials, participating in events, and supporting communication with prospective students and stakeholders.
• Perform other duties as assigned by the supervising faculty or staff member to support the overall marketing and communication goals of the department and university.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees