Gold Squad Pack Leader - Brand & Events

Hertz

20d•Hybrid

About The Position

In 2025, we unleashed the Gold Squad — a fleet of highly trained golden retrievers on a mission to remind travelers how journeys should feel: absolutely golden. Now, we’re looking for an enthusiastic, detail-oriented, dog-loving Gold Squad Pack Leader to help bring our Gold Squad to more airports, events, neighborhood locations, and beyond. This role will be a core member of our brand marketing team, getting exposure and experience on a variety of events and campaigns. This role is perfect for someone who loves creative ideas and thrives on the details. You’ll be in charge of managing the planning, organization and execution of Gold Squad appearances & events with a keen attention to detail. You’ll play a key part in bringing one of Hertz’s most talked-about brand experiences to life — from concept to completion, budgeting, on-site problem solving, communications, creative thinking, PR coordination, and more. You must be extremely willing to give out pets and scratches to our Gold Squad dogs for unlimited tail wags in return. This role reports to the Director, Brand Marketing.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field.
1+ years of experience in event coordination, project management, marketing, or related roles.
Candidates must be comfortable in a pet-friendly environment, as this role involves daily interaction with dogs.
Strong organizational skills and attention to detail.
Willing to travel (30%)
Excellent written and verbal communication skills.
Familiarity with social media platforms and emerging trends.
Strong proficiency in Microsoft Office; experience with project management tools (Workfront, Monday) a plus.

Nice To Haves

Experience in event planning/coordination is a plus.
Strong proficiency in Microsoft Office; experience with project management tools (Workfront, Monday) a plus.

Responsibilities

Coordinate Gold Squad appearances and activations at airports and high-traffic travel locations, ensuring flawless execution and on-site problem solving.
Manage all logistics including venue scheduling, budgets, signage, inventory ordering/management, sourcing, calendaring and more.
Contribute to social media content for the Gold Squad by working closely with Brand Social Media Specialist, collaborating to draft posts, source content capture & assets, and monitor engagement.
Assist with campaign execution across digital, social, and traditional channels by tracking timelines and deliverables.
Support creative development by preparing briefs and presentations for agency partners and internal teams.
Review marketing materials for accuracy and alignment with brand guidelines.
Compile and organize performance data to help measure impact and inform future activations.
Collaborate with cross-functional teams to keep projects moving and stakeholders aligned.
Research trends and competitor activations to inspire fresh ideas and maintain industry relevance.