Go-to-Market Strategist

Acrisure • Grand Rapids, MI

3d • Onsite

About The Position

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible. Summary The Principal Go-to-Market Strategist translates segmentation, messaging, and value propositions into actionable, prescriptive go-to-market strategies that drive growth across products, solutions, and industries. This role defines multi-product narratives, cross-sell and upsell motions, and sales plays that clearly articulate who to target, what to say, and how to engage buyers effectively. The go-to-market strategist is crucial for setting the vision and aligning marketing and sales programs with each other to generate pipeline and revenue. Operating at the intersection of strategy and execution, the Principal Go-to-Market Strategist also leads launch readiness, develops sales-ready narratives and commercial toolkits, and partners closely with Product Marketing, Sales, Sales Enablement, and Field Marketing to ensure go to market plans are delivered with consistency, clarity, and impact. The Go‑To‑Market Strategist turns strategy into growth. By translating positioning into clear sales plays and orchestrating launch readiness across teams, this role ensures Acrisure shows up in market with clarity, consistency, and momentum—connecting sales and marketing programs and enabling sales to execute confidently, accelerate adoption, and drive revenue. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Requirements

• Proven experience developing and executing go‑to‑market strategies in B2B multi‑solution environments.
• Strong strategic and analytical thinking paired with a structured, programmatic approach to go-to-market execution.
• Ability to define clear narratives and translate strategy into practical, sales‑ready guidance.
• Demonstrated success building cross‑functional relationships and influencing without authority.
• Collaborative, adaptable, and visionary, with a willingness to roll up sleeves to deliver.
• Excellent communication and storytelling skills, both written and verbal.
• Interest in and experience experimenting with AI tools to improve efficiency and outcomes.
• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years of experience in go-to-market, product marketing, sales enablement, or related roles for B2B organizations.
• Experience supporting sales teams and launching products or solutions across multiple audiences or industries.

Nice To Haves

• Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries is a plus but not required.

Responsibilities

• Go‑To‑Market Strategy & Planning Translate segmentation, messaging, and value propositions into clear, prescriptive go‑to‑market strategies.
• Define multi‑product narratives and solution‑level positioning to support cross‑sell and upsell motions.
• Develop industry‑ and audience‑specific sales plays that guide who to target, what to say, and how to follow up.
• Ensure there are customer stories to support sales plays.
• Sales Plays & Commercial Enablement Create sales plays that include narrative frameworks, talk tracks, objection handling, and customer story integration.
• Develop commercial toolkits that equip sales teams with practical, ready‑to‑use assets.
• Partner with Sales Enablement to deliver training, workshops, and ongoing readiness to support adoption and execution.
• Launch Strategy & Readiness Build and maintain a launch playbook for new products, enhancements, and solution bundles.
• Lead cross‑functional launch readiness across strategy and execution, including timelines, program management, and dependencies.
• Ensure launches are aligned across Product Marketing, Sales, Sales Enablement, and Field Marketing.
• Cross-Functional Collaboration Act as a strategic partner to Product Marketing, Sales, Sales Enablement, and Field Marketing.
• Build strong cross‑functional relationships to align priorities, drive clarity, and accelerate execution.
• Balance vision with hands‑on delivery, rolling up sleeves as needed to move work forward and actively manage the delivery of programs across stakeholders.
• Performance & Optimization Lead post‑launch performance reviews to assess effectiveness, capture insights, and inform future go‑to‑market improvements.
• Apply analytical thinking to refine segmentation, plays, and launch approaches over time.

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees