Go To Market - PRODUCT MARKETING MGR

Empyrean Benefit Solutions•Minneapolis, MN

2d•Remote

About The Position

Empyrean is seeking a commercially minded Product Marketing Manager to join our Product Marketing team. In this role, you'll play a critical role in driving enterprise growth by transforming customer outcomes, data and proof points into sales-ready narratives that accelerate pipeline and revenue. As the Product Marketing Manager, Client Outcomes and Experience you'll own Empyrean’s customer proof-point and ROI story engine, partnering closely with Client Teams, Growth Marketing and Sales Enablement to translate real client outcomes into compelling, credible value stories used across campaigns, sales motions and enterprise deals. You will represent Empyrean’s clients internally and translate research and product features into tangible values that meet client needs. You'll also assess program success to ensure your ongoing impact and inform new strategies to improve. We value data-driven self-starters with creativity, curiosity, and a knack for establishing strong collaborative relationships within the Go-to-Market team and across internal stakeholders

Requirements

Embodies our BE values: Be curious, Be accountable, Be determined, Be heard, Be yourself.
Is aligned with our Product Marketing team principles: moving fast and learning faster, obsessing about creating customer value, valuing impact over activity, and embracing ownership projects.
Proficiency in data analytics and visualization tools (e.g., Tableau), with the ability to synthesize insights into clear, compelling value narratives.
Exhibits a knack for distilling insights, identifying points of differentiation, and crafting compelling product and solution positioning.
Comfort leveraging AI-driven tools and technologies to enhance workflows, drive efficiency, and unlock new creative opportunities in marketing and client engagement.
Demonstrates ability to partner, empower, and direct stakeholders towards a common goal in an ambiguous environment, while managing expectations, maintaining self-motivation, and driving others to action.
Demonstrates strong commercial judgment and the ability to prioritize work based on business impact, revenue influence and enterprise buyer needs.
Prioritizes tasks effectively from a business perspective, making data-driven decisions to enhance engagement and revenue through client growth.
Can create compelling narratives around business problems and explain complex, technical features in an easily understandable manner.
Is skilled in writing, presenting, and persuading both internal and external stakeholders.
5+ years of experience in a relevant field
Possesses a solid understanding of B2B SaaS, selling motions, and marketing strategies that engage and motivate buyers
Utilizes data to develop business cases and analyses that guide solid decision-making.

Nice To Haves

Experience in the benefits or HR tech industry is a plus.

Responsibilities

Craft compelling, proof-driven messaging and positioning that differentiates Empyrean's solutions by clearly articulating customer outcomes, ROI, and business value for enterprise buyers.
Own and execute Empyrean’s customer proof strategy, converting real client outcomes, metrics and success stories into credible, sales-ready proof points that influence enterprise buying decisions.
Partner closely with Sales and Sales Enablement to equip teams with clear, outcome-based proof points, customer stories, and value narratives that support deal progression, multi-stakeholder buying motions, and competitive differentiation.
Formalize voice of customer initiative using data from multiple sources—analytics, research, UX, sales, and operations—to understand client behavior and sentiment, contribute to and validate marketing strategies, inform product feature and pricing strategies, and map client journeys.
Provide field sales and client teams with clear communication on the value of Empyrean’s solutions to drive new business and upsells.
Collaborate across teams—including Product/UX, Client Experience, Operations, Sales, Sales Enablement and Growth Marketing—to execute impactful programs.
Develop a steady cadence customer stories, industry playbook content and proof assets that showcase the real-world impact of Empyrean’s solutions.
Create and maintain sales collateral to equip teams with the tools to sell effectively and promote Empyrean’s client solutions.
Support and innovate in Empyrean's events, working with Events Marketing and Client Experience teams to enhance flagship events like Company kick off (Ignite), Client Council, and our annual client conference (EVOLVE).
Shape Empyrean’s GTM strategy, working cross-functionally with the Client Experience team to ensure alignment with core business goals such as retention, referrals, upsells, and adoption.