Go-to-Market Marketing Manager, Google Chrome, Platforms and Devices

Google • San Francisco, CA

1d • $117,000 - $167,000

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android)
or a business product (Google Ads, AdSense, Google Marketing Platform,
Analytics), you take part in a complete marketing experience as you lead every
facet of the product's journey. From determining positioning, naming,
competitive analysis, feature prioritization and external communications, you
help shape the product and help it grow a consumer base. This means you work
with a cross-functional team across Sales, corporate communications, legal,
webmasters, product development, engineering and more. In this role, you'll be
involved with product marketing strategy from beginning to end.

As Go-to-Market Marketing Manager, you will be responsible for developing and
executing a go-to-market strategy to drive awareness and excitement with new
Chrome features. You’ll be in charge of orchestrating launches for the new
features, partnering with the wider Chrome marketing team in crafting clear
external narratives, creating exciting content, and amplifying it across
relevant channels. You will innovate on how we communicate, experimenting with
new content formats and thought leadership to reach your audience. You will
utilize a blend of strategy, planning, and direct execution. You will work
closely with the teams and leadership across Product, PR, and Marketing to
ensure our product moments resonate.

Know the user. Know the magic. Connect the two. At its core, marketing at Google
starts with technology and ends with the user, bringing both together in
unconventional ways. Our job is to demonstrate how Google's products solve the
world's problems--from the everyday to the epic, from the mundane to the
monumental. And we approach marketing in a way that only Google can--changing
the game, redefining the medium, making the user the priority, and ultimately,
letting the technology speak for itself.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e., product marketing, content marketing, digital marketing, brand marketing, social, etc.).
• Experience managing cross-functional or cross-team projects.

Nice To Haves

• Knowledge and interest about the latest tech/AI news.
• Ability to manage ambiguity and fast-changing environments, and transform the ambiguity into plans and reality.
• Interest in consumer tech, with the ability to use consumer insights and data to inform marketing creative, or translating product features into clear and relevant consumer benefits and stories.
• Excellent written and verbal communication skills.
• Entrepreneurial approach, with an ownership mentality.

Responsibilities

• Drive Chrome’s product moments, and news. Launch new AI features and improvements with exciting narrative and content. Amplify it across social media, paid media, Chrome.com, [http://chrome.com/] and other channels, driving awareness and adoption. Manage the international launches, if relevant.
• Drive social media content aimed to educate and entertain the tech-forward audiences, setting up a series about Chrome’s innovation and thought leadership with relevant and relatable positioning and execution. Innovate in this space.
• Drive the overall new features’ launch strategy and calendar, connect the dots for everyone partnering with cross-marketing and cross-functional teams.
• Be the expert on the tech enthusiast audience, representing the consumer throughout the marketing process.
• Set up measurement and reporting for this area of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level