Go-to-market Manager

Nelnet • Lincoln, NE

19h

About The Position

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive. As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work. The Product Marketing Manager – Go-To-Market (GTM) Experiments role is responsible for rapidly uncovering commercial truth for new ventures by validating who will buy, why they will buy, and how they will buy—working in parallel with product prototyping and pilot execution. This role exists to reduce commercial risk early in the venture lifecycle, ensuring only ventures with real demand advance to scale. Product Marketing Manager - GTM Experiments is customer-facing and focused on evidence-driven validation, not revenue scaling.

Requirements

• Required: Bachelor’s degree in Business, Marketing, or related field.
• Required: 5+ years of experience in early-stage GTM, growth, or commercialization experience.
• Proven ability to sell unfinished products and operate across multiple ventures simultaneously.
• Strong qualitative judgment in customer-facing environments.
• Customer empathy and commercial acumen.
• Agility in experimentation and rapid learning.
• Strong communication and collaboration skills.
• Ability to synthesize qualitative and quantitative signals.
• Comfort with ambiguity and evidence-driven decision-making.

Nice To Haves

• Preferred: Advanced degree or equivalent experience in commercialization, growth, or GTM strategy.
• Preferred: Experience in shared or fractional GTM roles.
• Exposure to start-up or venture environments.

Responsibilities

• Define and test Ideal Customer Profiles (ICP), buyer personas, and priority use cases during prototype development.
• Participate in prototype feedback sessions to assess problem urgency, willingness to engage, and buying context.
• Identify early design partners and pilot candidates for new ventures.
• Conduct pricing and packaging experiments, including willingness-to-pay conversations and early offer structures.
• Validate revenue model assumptions and surface commercial friction before scale investment.
• Support pilots with early sales conversations, design partner agreements, and letters of intent or paid pilots.
• Observe actual buyer behavior and ensure pilots have real customers actively using the product.
• Synthesize GTM learnings into go/pivot/kill inputs for venture decisions and prepare standardized GTM inputs for business unit handoff.
• Document commercial insights and surface risks before scale investment.

Benefits

• Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees