Go To Market Manager

NoGood•New York, NY

8h•$80,000 - $100,000•Hybrid

About The Position

Description We Are: NoGood is a leading growth marketing agency, powering success for the world’s most iconic and fastest-growing brands from - TikTok, Nike, and Intuit to venture-backed startups defining new categories. We fuse creativity, performance, and data science to engineer breakout growth, AI-powered visibility, and brand focused strategies. We’re not just marketers, we’re growth architects, performance tacticians, and creative provocateurs. Our teams operate at the intersection of data, creative, and brand growth science. And we’re looking for someone just as ambitious to help us win the next generation of category-defining clients. The Role: We're hiring a Go-to-Market Manager; a hybrid role for a rare opportunity. Someone who can break down a project, propose sharp growth strategies, and pitch to win over entire rooms of decision makers. You’ll sit at the intersection of deal-making and growth marketing thought leadership, helping shape NoGood’s most exciting opportunities from first intro through final close. This isn’t just a sales role. You’ll be part strategist, part storyteller, part creative director; guiding brands through our capabilities, shaping winning proposals, and turning RFPs into real relationships.

Requirements

5+ years of experience in growth marketing, brand strategy, or business development — ideally within an agency or consultancy.
Client / Account Management experience is a strong plus, especially if you’ve drove upsells and account expansions.
A proven ability to sell complex, cross-functional marketing services (performance, creative, AI, content, etc.).
Experience owning RFI/RFP responses, building pitch decks, and closing high-value deals.
Strong grasp of modern growth marketing concepts (acquisition, funnel optimization, paid media, lifecycle, CRO, AEO, etc.).
Ability to think critically and creatively about brand challenges and consumer journeys.
A confident, articulate communicator with a flair for persuasion and storytelling.
Comfortable navigating ambiguity, juggling multiple deals, and working in a fast-paced, high-performance culture.

Nice To Haves

Hands-on experience with marketing audits, analytics platforms (GA4, Search Console, HubSpot), or AI-powered marketing tools.
Prior exposure and work with early-stage, Consumer Tech, SaaS, and/or healthcare brands
Experience winning 6–7 figure deals and collaborating with founders or executive teams.

Responsibilities

Own Strategic Deal Cycles, Manage Pipeline, & Hit Sales Targets Own and manage a full-funnel sales pipeline across multiple verticals and deal sizes; from proactive prospecting and qualification to leading high-impact deal flows through pitch & proposal.
Dissect complex RFPs and project briefs into structured proposals aligned with NoGood’s capabilities and differentiators.
Consistently meet or exceed monthly and quarterly revenue targets through disciplined pipeline management and follow-through.
Maintain exceptional data hygiene and forecasting accuracy in HubSpot (or similar CRM), tracking deal velocity, conversion rates, and lead sources.
Identify patterns, objections, and win/loss signals to continuously improve pitch effectiveness and sales operations.
Operate with urgency and rigor, balancing short-term deal execution with long-term relationship building and strategic growth planning.
Act as a GTM Strategist & Consultant Use a consultative sales approach to uncover needs, build trust, and deliver high-impact solutions aligned to client objectives.
Architect strategic solutions tailored to client goals and pain points across marketing performance, brand, creative, measurement, and AI-powered visibility.
Conduct high-level audits of web/social presence, creative assets, funnels, and paid programs.
Research competitive dynamics, category trends, and audience behaviors to inform strategy.
Build frameworks, roadmaps, and visual storytelling that excite C-suites, CMOs, and revenue leaders.
Command the Room Present with confidence, precision, and persuasion to diverse decision-makers — from growth leads to VPs and founders.
Translate technical and tactical marketing insights into clear, compelling narratives.
Build trust quickly, sparking client excitement and confidence in NoGood’s strategic approach.
Collaborate Cross-Functionally Partner with marketing, strategy, design, and analytics teams to build tailored pitch decks and proposals.
Work closely with the Director of New Business to sharpen messaging, materials, and market positioning.
Manage your own pipeline and forecast; balancing hustle with thoughtfulness.

Benefits

Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
Health First: Premium Medical, Dental & Vision Coverage
Flex Work Environment: Hybrid at HQ and remote globally
Set Up Shop: Home Office Stipend
Recharge Anytime: Unlimited PTO Plan
Family First: Paid Parental Leave Plan
Secure Your Future: 401(k) Plan with Employer Matching
Level Up: Mentorship & Career Growth Support
Always Be Learning: Access to Top-tier Resources & Industry Experts
Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
Grow With Us: Endless Opportunities to Lead & Succeed
Keep on Shining: Ongoing Employee Development Programs
EEO & Compensation Transparency: NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed.
NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity.