Go-To-Market (GTM) Strategy Lead

HP•Palo Alto, CA

2d•$169,000 - $249,000

About The Position

We are looking for a Go ‑ to ‑ Market (GTM) Strategy Lead to drive HP ’ s most critical commercial strategy initiatives. This role requires a seasoned strategy leader with strong first ‑ principles thinking, advanced AI ‑ driven analytical capabilities, deep GTM expertise , and the ability to lead and influence at the executive level. You will own the development of multi ‑ year GTM strategies, guide cross ‑ functional transformation, and accelerate HP ’ s commercial performance across regions, segments, and routes to market. This is an ideal role for a leader who thrives in highly dynamic environments, enjoys solving complex global problems, and wants to make a material impact on HP’s growth trajectory. You will shape what we sell, how we sell, where we sell, and to whom we sell — and drive the execution needed to make it real.

Requirements

10+ years of experience in Strategy, Consulting, Product, or Commercial leadership roles.
Deep GTM strategy expertise : segmentation, RTM strategy, multi ‑ year planning, competitive intelligence, and 4P/3C optimization.
Proven ability to lead cross ‑ functional teams and influence executives at the highest levels.
Strong analytical, modeling, and data ‑ storytelling capabilities; skilled in applying AI, advanced analytics, and smart automation to accelerate strategy work.
Knowledge of B2B enterprise and B2C hardware businesses, channel/partner models, and hardware market dynamics.
High ownership, curiosity, structured problem-solving, and strong program management skills.

Responsibilities

Lead the creation, evolution, and execution of HP’s global and segment-level GTM strategy, including segmentation, RTM design, competitive analysis and ensuring alignment with corporate priorities and long term growth ambitions.
Create multi year roadmaps that integrate customer insights, market dynamics, competitive intelligence, and financial modeling.
Optimize GTM mixes and 4P/3C frameworks to maximize revenue, margin, and coverage efficiency.
Drive high impact cross functional initiatives across Sales, Marketing, Product, Category, Finance, and Transformation teams.
Define OKRs/KPIs and establish rigorous measurement frameworks to track GTM performance.
Provide executive-level storytelling and influence; guide decision-making across VP+ and C suite stakeholders.
Mentor Go-to-market strategists, structure complex workstreams, and ensure clear execution in ambiguous environments.
Leverage AI, automation, and advanced analytics (Power BI, Excel, M365/OpenAI agents) to generate insights and scale impact.