Global Software Marketing Specialist

KION Group•Wauwatosa, WI

1d•Hybrid

About The Position

The Global Software Marketing Specialist, reporting to the Software Marketing Manager, is a key member of Dematic's Solutions Marketing Team. This role is responsible for developing the positioning, proposition, and messaging for Dematic's market-leading software portfolio. The specialist will collaborate cross-functionally to gather market, product, and competitive intelligence to inform strategies that drive pipeline growth and profitability. This global, hybrid role involves bringing new software offerings and features to market, optimizing software value through strategic positioning, and articulating Dematic's unique differentiators. The position requires a minimum of two days per week in-office at one of Dematic's hub locations. Dematic, a KION brand, is a Supply Chain Solutions Company with over 42,000 employees globally, providing smart, sustainable, and reliable supply chain solutions, including automation technology and AI-supported software. The company emphasizes integrity, collaboration, courage, and excellence.

Requirements

2-4 years of professional software marketing experience, preferably in a B2B environment
1-2 years leading cross-functional teams and projects
Able to work independently with moderate direction
Learns sophisticated concepts quickly and thinks critically
A great teammate and true collaborator with outstanding interpersonal skills
Strong analysis, project management, and problem-solving abilities
Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
Passionate about technology and thrives in a fast-paced environment
Excellent communication skills
Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
Ability to work in-office a minimum of two days per week at one of Dematic’s hub office locations.

Nice To Haves

Experience with Cloud software and SaaS offerings highly preferred
Experience with Salesforce is a plus

Responsibilities

Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
Support voice of customer initiatives and identify key themes to improve offerings and communication.
Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
Assist in crafting key messaging and positioning to optimize product value and market fit.
Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
Support development of sales tools, training, and content across customer touchpoints.