Global Senior Marketing Specialist (Nutrition & Wellness)

NSF•Ann Arbor, MI

30d•Hybrid

About The Position

NSF is looking for a creative and results-driven Global Senior Marketing Specialist (Hybrid Ann Arbor) to join Food & Nutrition organization. In this role, you will help drive business growth by executing marketing initiatives aligned with global and regional strategies. You’ll collaborate with the Global Senior Marketing Manager, regional marketing teams, shared services, sales, and leadership to deliver impactful campaigns that resonate across diverse markets.

Requirements

Bachelor’s degree in marketing, communications or related field
3+ years managing multi-channel marketing campaigns, ideally in a matrix organization.
Experience in natural foods, nutrition, consumer health, or TIC sectors (B2B preferred).
Strong digital marketing skills across social, email, and customer-facing content.
Proficient in CRM, marketing automation (e.g., Pardot, Salesforce), and MS Office.
Skilled in analyzing campaign performance and optimizing for ROI.
Expertise in translation workflows and culturally adapting messaging for global markets
Proven ability to collaborate across regions and time zones with cultural awareness.
Excellent written, verbal, and presentation skills; able to tailor messaging for diverse audiences.
Strong cross-functional teamwork with regional teams and sales.
Ability to conduct market research and competitive analysis to inform marketing strategies.
Highly organized, proactive, and results-driven; passionate about Nutrition & Wellness.
Capable of managing multiple projects under tight deadlines.
Willing to travel (~10%).

Responsibilities

Strategic & Regional Alignment Partner with the Global Senior Marketing Manager and regional teams to implement Nutrition & Wellness marketing plans that align with sales objectives and local market needs.
Participate in global calls and collaborate across time zones to support international initiatives.
Campaign Development & Execution Execute integrated digital campaigns across email, paid media, SEO, and social platforms.
Create compelling content for LinkedIn, email campaigns, and customer-facing materials.
Support production of webinars, podcasts, and video content to amplify brand messaging.
Content & Creative Collaboration Work with design teams to develop visual assets and marketing collateral that meet brand standards.
Manage translation workflows and ensure localization for regional markets to adapt messaging for diverse audiences.
Analytics & Optimization Use CRM and marketing automation tools (e.g., Pardot, Salesforce) to build and qualify lead pipelines.
Monitor campaign performance, analyze results, and optimize for engagement, conversion, and ROI using dashboards and analytics tools.
Update marketing plans with insights and track campaign progress.
Events & Sales Enablement Assist in planning and executing global campaigns, trade shows, and virtual/in-person events.
Support local sales teams at key events and develop sales tools that add value.
Market Intelligence & Innovation Conduct customer research and competitor monitoring; report trends and recommend updates to segmentation and messaging.
Explore new channels, partnerships, and collaborations to expand reach and build the sales pipeline.