Global Senior Manager Marketing, Mid Market

Vertex Inc.•King of Prussia, PA

22h

About The Position

MM Global Integrated Demand Program Lead Summary The Global Senior Marketing Manager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs

Requirements

Demand Programs Management Ability to define demand program strategy that aligns with business goals and navigate trade-offs
Proven track record of managing complex projects and ensuring timely delivery
Strong stakeholder management skills; ability to build cooperative partnerships of trust
Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue
Marketing Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
SaaS-specific experience—knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context
Must have successfully carried demand / pipeline quotas before
Deep knowledge of Demand Generation and Extraction tactics
For Program Lead, experience in working with creating demand via marketplaces such as MSFT is essential as is Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies.
Tech & Data AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem
Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners. Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback. Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough. Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results. Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes. Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

Responsibilities

Strategic Demand Program Planning: Develop annual integrated demand programs incl. demand generation plans and demand strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
Own pipeline generation and the end-to-end program lifecycle — from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
Own the investment for the IDP, defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation
Ensure programs are tailored for different regions, audience, buying lifecycle
Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed
Multi-Channel Campaign Management: Ensure campaigns in demand programs are optimized for key segments, personas, and geographies. Maintain consistent messaging across all channels, for internal comms and external marketing
Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer’s journey
Ensure program budget is optimally utilized & provide input to budget allocation decisions and trade-offs
Cross-Functional Collaboration and Leadership: Act as the primary liaison with leadership for designated IDP, presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas
Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies
Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box)
Conduct regular performance updates and interlock meetings to report on campaigns in IDP
Program Optimization and Performance Tracking: Use appropriate analytics to continuously monitor & refine demand programs for better outcomes
Track & analyze performance data to enhance lead generation, scoring, and routing processes
Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
Identify opportunities for automation, scalability, and process standardization to improve efficiency