Global Research and Consumer Insights Manager, Unannounced Game | Irvine, CA

Blizzard Entertainment • Irvine, CA

8h • Hybrid

About The Position

Blizzard Entertainment is seeking a strategic Global Research and Consumer Insights Manager to drive understanding of player motivations, preferences, commercial dynamics, and the “why” behind consumer behavior. This role is pivotal in delivering data-informed guidance that shapes product, marketing, and development decisions through actionable research and deep audience insights. This role will be the primary consumer insights lead globally for an unannounced new game, and will reports to our Senior Manager, Global Research and Consumer Insights and will be based in Irvine, California (hybrid).

Requirements

• 8+ years’ experience in consumer/market research and insights, ideally focused on entertainment, gaming, consumer technology, or media, either on the client-side or at a market research agency.
• Demonstrated expertise in designing and executing custom market/consumer research projects in gaming or related industries.
• Strong quantitative skills and analytical mind, adept at uncovering actionable insights and stories within the data.
• Ability to tell a compelling story with data by communicating insights (not just data) to executives.
• Fluent in English (spoken and written).

Nice To Haves

• Advanced degree in psychology, statistics, economics, business, or a related quantitative field.
• Passion for video games and understanding of the video game industry.
• Experience with survey software packages (e.g. Qualtrics, Sawtooth) and visualization packages.
• Foreign language proficiency.
• Experience conducting consumer research in Asia.

Responsibilities

• Lead End-to-End Research Initiatives: Design, execute, and analyze custom primary research studies, leveraging both external agencies and in-house resources. Ensure research rigor and relevance from methodology design through final reporting.
• Stakeholder and Agency Management: Partner with leaders across teams such as product management, game development, and marketing to develop actionable research studies that address strategic questions, ultimately driving data-informed decision-making across the company. Manage all stakeholder and market research agency relationships related to an unannounced game as the primary consumer insights lead.
• Insightful Storytelling: Synthesize quantitative and qualitative data (surveys, focus groups, etc.) into clear, actionable recommendations. Present findings to a diverse set of stakeholders, tailoring narratives to drive understanding and impact decision-making.
• Audience Segmentation and Profiling: Deeply analyze audience segments, uncovering motivations, psychographics, and preferences to inform product planning, marketing strategies, and future development direction.
• Research Roadmap Management: Own the pipeline of consumer insights studies, anticipating stakeholder needs and adapting quickly to new requests. Ensure research efforts are aligned with business priorities and evolving opportunities.
• Subject Matter Expertise: Serve as the go-to expert on the target audience for an unannounced game, providing timely answers and insights sourced from a variety of research methods and historical data.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees