Global Product Marketing Specialist

3M • Maplewood, MN

14d • Onsite

About The Position

Global Product Marketing Specialist Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Impact You’ll Make in this Role As a Global Product Marketing Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Planning and project management of holistic (digital, experiential, sales, and channel) programs to increase awareness and drive purchase intent of our solutions with our targeted verticals and personas worldwide. Managing the execution of marketing program strategies, value proposition creation, and all program requirements including assets. Ensuring product data (in GPIM) and marketing claims (in PLM) are current and compelling. Partnering or leading cross-function teams and colleagues to ensure alignment of successful program execution. Managing creative marketing agency partners (internal and external) and fulfillment vendors to ensure continued strategic alignment and executional excellence on time and in full. Defining and aligning teams on S.M.A.R.T. business and marketing objectives and program metrics aligned to KPIs, and setting SFDC campaign hierarchy to enable ROI analysis. Providing modern marketing expertise and thought leadership aligned to business objectives and growth initiatives. Proactively managing approved project budgets and tracking in the Ad/Merch budget. Enforcing proper brand usage and ensuring full legal compliance in new and existing materials. Leading the development and/or implementation of processes and tools to optimize outcomes.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start)
• Four (4) years of Agency (account, strategy, or digital role), and/or Corporate/Business Marketing Communications experience in a private, public, government or military environment
• Two (2) years of experience leading and presenting to cross-functional teams
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

• Demonstrated ability to translate marketing objectives into the execution of a detailed, integrated plan with online and offline tactics and KPIs that advances our journey with the target personas.
• Strong interpersonal and communication skills with the ability to persuade large groups and individuals in a cross-functional, matrix environment.
• Prior experience writing creative briefs.
• Customer/client-centric mindset combined with contagious enthusiasm, passion, and curiosity.
• Strong project and time management, organizational skills and ability to prioritize.

Responsibilities

• Planning and project management of holistic (digital, experiential, sales, and channel) programs to increase awareness and drive purchase intent of our solutions with our targeted verticals and personas worldwide.
• Managing the execution of marketing program strategies, value proposition creation, and all program requirements including assets.
• Ensuring product data (in GPIM) and marketing claims (in PLM) are current and compelling.
• Partnering or leading cross-function teams and colleagues to ensure alignment of successful program execution.
• Managing creative marketing agency partners (internal and external) and fulfillment vendors to ensure continued strategic alignment and executional excellence on time and in full.
• Defining and aligning teams on S.M.A.R.T. business and marketing objectives and program metrics aligned to KPIs, and setting SFDC campaign hierarchy to enable ROI analysis.
• Providing modern marketing expertise and thought leadership aligned to business objectives and growth initiatives.
• Proactively managing approved project budgets and tracking in the Ad/Merch budget.
• Enforcing proper brand usage and ensuring full legal compliance in new and existing materials.
• Leading the development and/or implementation of processes and tools to optimize outcomes.

Benefits

• 3M offers many programs to help you live your best life – both physically and financially.
• To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
• Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees