Global Marketing Platform Lead

GM • Warren, MI

6d • Remote

About The Position

GM is hiring a Global Marketing Platform Lead . This role sits at the intersection of global marketing processes , business requirements and technology, helping product build the tools our marketers need to create compelling campaigns and generative distinctive assets. You will leverage best-practices in tool adoption , taxonomy , training & adoption of MarTech tools ( Adobe’s Experience Platform ). You will leverage project management and collaboration skills, working cross functional ly with teams like product , privacy, and agency partners to prioritize business requirements influencing product roadmaps . You will partner with key business stakeholders building data repository requirements to fuel workflows ( i.e. agentic AI agents, knowledge base , etc.) This role requires self-starter, with an understanding of marketing technology and a proven track record promoting and driving business operations and last mile integrations across marketing channels ( i.e. CRM, Web, Social, Media).

Requirements

• Bachelor’s degree . Preferred in Marketing, Software Engineering or related field.
• 5 + years of experience hands-on experience with campaign management, marketing communication platforms like Adobe, Salesforce .
• Demonstrated ability to manage projects with multiple moving parts across departments and regions.
• Knowledge of marketing activation strategies and approaches.
• Understanding of marketing skills, with experience in developing strategic frameworks .
• Proven experience succeeding in complex, matrix and cross-functional projects .
• Ability to deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity

Nice To Haves

• Proficiency with Adobe Experience Platform, including Workfront, AEM Assets (DAM), and related Adobe marketing technologies.
• E xperience administering or governing Digital Asset Management (DAM) platforms such as Aprimo .
• Defined and implemented enterprise marketing taxonomy and metadata frameworks.
• Supported AI-enabled marketing workflows or automation initiatives.
• Partnered with Product and Engineering teams to translate business process requirements into platform capabilities.
• Designed and documented end-to-end marketing workflows across intake, planning, production, activation, and measurement.
• Proficiency in process mapping methodologies, user persona development, and operating model design.
• Ability to translate business requirements into scalable system and data frameworks.
• Strong capability in process standardization, governance, and change enablement across global organizations.
• Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box .
• Ability to inspire, influence and collaborate across a wide range of stakeholders , working across cultures to support global initiatives.
• Demonstrated organizational skills, ability to prioritize tasks and manage time . efficiently while maintaining attention to detail .
• Excellent written, presentation and oral communication skills .
• Bias towards action and enjoy s working in a fast paced, dynamic environment .
• Communicate complex subjects in a simple and straightforward way .
• S killed problem solver , who utilizes data and experience to identify problems and solutions .
• Flexibility to adapt to changing needs, with a proactive approach to problem-solving and improving internal processes.
• Comfort with ambiguity and ability to shift gears comfortably while being an agent for change.

Responsibilities

• Adobe’s Experience Platform Business & Process O perations : p artner with GM Product driving process strategy for product roadmap execution . Leveraging data to determine experience priorities .
• T raining & Tool Adoption: across g lobal marketing, global agencies and key business stakeholders ( i.e. GM Legal)
• Content Supply Chain (CSC) Support: support development of an end -to-end marketing process roadmap, spanning discovery through onboarding and launch.
• A ttribute & taxonomy governance : implement taxonomy and proper tagging to measure asset traceability . O verseeing system governance to ensure tools are adopted and implemented responsibly
• Maintain Marketing Capability : embed core processes within the GM Marketing Way (Way2Grow) framework
• Universal Process Development & Improvement : campaign development process, customer journey, channel activation placemats , global brand planning , activation & optimization
• Agentic AI Platform: l ead business requirements for AI briefing agent
• S print plan ning : connective tissue between business, product and engineering to determine user needs and UAT testing
• Training & platform a doption : socialization, rollout and change management across global marketing , agency partners and key business stakeholders
• Agent integration: connect strategy agents across hundreds of agentic AI platform agents
• M easurement F ramework : determine successful tool adoption, governance and t axonomy adherence

Benefits

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level