Global Marketing Platform Lead

General Motors • Warren, MI

8d • Remote

About The Position

GM is hiring a Global Marketing Platform Lead. This role sits at the intersection of global marketing processes, business requirements and technology, helping product build the tools our marketers need to create compelling campaigns and generative distinctive assets. You will leverage best-practices in tool adoption, taxonomy, training & adoption of MarTech tools (Adobe’s Experience Platform). You will leverage project management and collaboration skills, working cross functionally with teams like product, privacy, and agency partners to prioritize business requirements influencing product roadmaps. You will partner with key business stakeholders building data repository requirements to fuel workflows (i.e. agentic AI agents, knowledge base, etc.) This role requires self-starter, with an understanding of marketing technology and a proven track record promoting and driving business operations and last mile integrations across marketing channels (i.e. CRM, Web, Social, Media).

Requirements

• Bachelor’s degree required. Preferred in Marketing, Software Engineering or related field.
• 5+ years of experience hands-on experience with campaign management, marketing communication platforms like Adobe, Salesforce.
• Demonstrated ability to manage projects with multiple moving parts across departments and regions.
• Knowledge of marketing activation strategies and approaches.
• Understanding of marketing skills, with experience in developing strategic frameworks.
• Proven experience succeeding in complex, matrix and cross-functional projects.
• Ability to deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
• Proficiency in process mapping methodologies, user persona development, and operating model design.
• Ability to translate business requirements into scalable system and data frameworks.
• Strong capability in process standardization, governance, and change enablement across global organizations.
• Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box.
• Ability to inspire, influence and collaborate across a wide range of stakeholders, working across cultures to support global initiatives.
• Demonstrated organizational skills, ability to prioritize tasks and manage time. efficiently while maintaining attention to detail.
• Excellent written, presentation and oral communication skills.
• Bias towards action and enjoys working in a fast paced, dynamic environment.
• Communicate complex subjects in a simple and straightforward way.
• Skilled problem solver, who utilizes data and experience to identify problems and solutions.
• Flexibility to adapt to changing needs, with a proactive approach to problem-solving and improving internal processes.
• Comfort with ambiguity and ability to shift gears comfortably while being an agent for change.

Nice To Haves

• Proficiency with Adobe Experience Platform, including Workfront, AEM Assets (DAM), and related Adobe marketing technologies.
• Experience administering or governing Digital Asset Management (DAM) platforms such as Aprimo.
• Defined and implemented enterprise marketing taxonomy and metadata frameworks.
• Supported AI-enabled marketing workflows or automation initiatives.
• Partnered with Product and Engineering teams to translate business process requirements into platform capabilities.
• Designed and documented end-to-end marketing workflows across intake, planning, production, activation, and measurement.

Responsibilities

• Adobe’s Experience Platform Business & Process Operations: partner with GM Product driving process strategy for product roadmap execution. Leveraging data to determine experience priorities.
• Training & Tool Adoption: across global marketing, global agencies and key business stakeholders (i.e. GM Legal)
• Content Supply Chain (CSC) Support: support development of an end-to-end marketing process roadmap, spanning discovery through onboarding and launch.
• Attribute & taxonomy governance: implement taxonomy and proper tagging to measure asset traceability. Overseeing system governance to ensure tools are adopted and implemented responsibly
• Maintain Marketing Capability: embed core processes within the GM Marketing Way (Way2Grow) framework
• Universal Process Development & Improvement: campaign development process, customer journey, channel activation placemats, global brand planning, activation & optimization
• Agentic AI Platform: lead business requirements for AI briefing agent
• Sprint planning: connective tissue between business, product and engineering to determine user needs and UAT testing
• Training & platform adoption: socialization, rollout and change management across global marketing, agency partners and key business stakeholders
• Agent integration: connect strategy agents across hundreds of agentic AI platform agents
• Measurement Framework: determine successful tool adoption, governance and taxonomy adherence.

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level