Global Marketing Operations Associate Director

GE HealthCare

7d

About The Position

The Marketing Operations Associate Director, reports to the Executive Director Portfolio & Integrated Marketing and is a key member of the marketing organization, responsible for driving operational excellence, campaign effectiveness, and scalable processes across global marketing programs. This role oversees core marketing infrastructure, workflows, enablement tools, and marketing communications while ensuring best in class execution of omnichannel campaigns and customer engagement initiatives. The Marketing Operations Leader also manages a team of three associates, providing direction, coaching, and development to build a high performing operations capability. GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

• 10+ years of experience in Integrated Marketing, Marketing Communications or Marketing Operations Management
• Deep understanding of the full marketing mix and how collaborative teams can work across the matrix to deploy impactful campaigns.
• Proven demonstration of delivering growth, results and campaigns with meaningful top line impact
• High strategic acumen – ability to turn business goals into impactful strategies
• Demonstrated leadership and associate development focus to build strong, high-performing and happy teams.
• Excellent communication, storytelling and influencing skills.
• We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Responsibilities

• Own and optimize our marketing technology stack (SFDC, Marketo, Showpad etc), supporting teams to utilize the resources effectively and serving as expert
• Owning Marketo, Adobe Experience Cloud (Adobe Experience Manager, Target, Adobe Analytics) programs, workflows, governance and reporting of campaign effectiveness
• Oversee LMR process to ensure adherence to compliant standards
• Routinely monitor and optimize marketing asset performance and governance
• Lead PO (Purchase order) and systems that manage KOL governance to ensure timely and accurate compliance to internal processes
• Integrate and experiment with AI-driven solutions across Martech platforms to increase efficiency, personalization, and campaign effectiveness.
• As directed by Downstream GTM leader, lead creative development to ensure effective management of Global Imaging segment campaigns
• Recommending new ways of working, optimizing for impact and delivering new ideas for how campaigns can have bolder impact based
• Own “always-on” campaign execution including email nurture campaigns, webinar execution and overall running of marketing activities.
• Working with the Clinical Marketing Leader, support logistics and execution of Global KOL and Thought Leader Advocacy Boards and Roundtables, ensuring end to end follow through.
• Create monthly marketing operating rhythm, supporting the Executive Director to deliver global marketing excellence; maintaining focus on commercial impact and outcomes
• Create internal Imaging communications plan aligned to critical business priorities, to help inspire, connect and engage associates
• Manage logistics and execution of annual global marketing summit
• Serve as train the trainer expert for critical marketing processes, helping to organize and run training sessions and upskill the organization
• Build, inspire and motivate a high-performing marketing organization.
• Upskilling through coaching and guidance to nurture top talent and develop associates through Standard Work, feedback loops and deep engagement
• Define and manage critical team KPI’s and measure throughout annual process to deliver results, feeding into daily visual management
• Ability to work across the matrix to deliver results for the team, listening to feedback and proactively seeking ways to deliver at a higher level
• Oversee Portfolio and Integrated Marketing budget, ensuring careful tracking of spends and performance to goal

Benefits

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
• GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.
• Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
• While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed