Associate Director, Global Downstream Marketing

Boston Scientific • Georgetown, MA

1d

About The Position

Your responsibilities will include: Partner with teams such as Sales, Sales Training, Marcomm, Professional Education, Clinical, Operations, and Healthcare Economics and Market Access to align and execute business priorities Partner with downstream marketing leadership on prioritization as market conditions evolve Lead, mentor, and inspire a high-performing global marketing team to drive excellence in downstream marketing Create a high-performance culture that aligns with our values, develop talent pipelines and support teammates' development Support adoption of new downstream marketing processes, tools, and ways of working as the organization and portfolio evolve In collaboration with their Director, set performance goals and drive accountability across global downstream marketing initiatives Own execution and tracking of key commercialization KPIs, including launch readiness, adoption metrics, funnel performance, and post-launch optimization for the assigned portfolio. Lead global downstream marketing team for assigned portfolios ensuring successful execution of commercialization and adoption tactics detailed in Annual Marketing Plans Ensure seamless handoff from upstream marketing, maintaining strategic continuity Drive differentiated launch planning, execution, and post-launch performance tracking to support revenue, profit and market share goals Forecast demand and be responsible for product lifecycle recommendations. Contribute recommendations on market insights and strategic guidance to the U.S. Annual Operating Plan, including forecasting and opportunity sizing Build relationships with industry/market thought leaders, customers, societies, internal stakeholders and provide key insights to upstream team

Requirements

• Bachelor's degree
• At least 8 years of professional experience, including at least 5 years of progressive product marketing roles in the medical device industry
• Willingness and ability to travel up to 40%, including internationally
• Global downstream marketing experience specifically with commercialization and product launches in medical device industry
• Ability to work effectively in a cross-functional, matrix organization
• People management an product marketing experience
• Clinical understanding of endoscopic procedures and customer value drivers

Nice To Haves

• Advanced degree (e.g., MBA or Master's in a related field)

Responsibilities

• Partner with teams such as Sales, Sales Training, Marcomm, Professional Education, Clinical, Operations, and Healthcare Economics and Market Access to align and execute business priorities
• Partner with downstream marketing leadership on prioritization as market conditions evolve
• Lead, mentor, and inspire a high-performing global marketing team to drive excellence in downstream marketing
• Create a high-performance culture that aligns with our values, develop talent pipelines and support teammates' development
• Support adoption of new downstream marketing processes, tools, and ways of working as the organization and portfolio evolve
• In collaboration with their Director, set performance goals and drive accountability across global downstream marketing initiatives
• Own execution and tracking of key commercialization KPIs, including launch readiness, adoption metrics, funnel performance, and post-launch optimization for the assigned portfolio.
• Lead global downstream marketing team for assigned portfolios ensuring successful execution of commercialization and adoption tactics detailed in Annual Marketing Plans
• Ensure seamless handoff from upstream marketing, maintaining strategic continuity
• Drive differentiated launch planning, execution, and post-launch performance tracking to support revenue, profit and market share goals
• Forecast demand and be responsible for product lifecycle recommendations.
• Contribute recommendations on market insights and strategic guidance to the U.S. Annual Operating Plan, including forecasting and opportunity sizing
• Build relationships with industry/market thought leaders, customers, societies, internal stakeholders and provide key insights to upstream team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level