Global Marketing Associate Director, CVRM

AstraZeneca • Boston, MA

1d

About The Position

AstraZeneca aims to improve and save lives for millions of people with Cardiovascular, Renal & Metabolic (CVRM) diseases, with an ambition to lead the world in CVRM therapies by 2032 and launch up to fifteen new medicines. To achieve this, the company is seeking an experienced Marketing Associate Director to accelerate commercial development across CVRM indications, shape the future of dyslipidaemia, and support global launches. This role involves managing all marketing activities for Dyslipidaemia indications to meet company objectives. The successful candidate will be an experienced marketer with a deep understanding of the cardiovascular landscape, patient needs, and pharmaceutical commercialisation, responsible for conducting market analyses, executing brand strategies, and collaborating with cross-functional teams including sales, direct-to-consumer, and managed markets to enhance patient engagement and drive commercial success.

Requirements

• Experienced marketer with deep understanding of the cardiovascular landscape, patient needs, and pharmaceutical commercialisation
• Experience in Global Initiative Roll-Out
• Experience leading roll-out of global initiatives, projects, and engagement plans (campaigns, brand forums, congress strategy)
• Experience engaging closely with local marketing teams to ensure aligned execution
• Experience collecting and synthesising market feedback to refine guidance

Nice To Haves

• MBA in relevant field
• Experience in Consumer and/or Managed Markets strategy
• Experience in Insight/Market Research
• Sales and/or Sales Leadership experience
• Experience in Emerging or DFL role
• In-market experience launching specialty care products
• Experience leading marketing campaign implementation in global role

Responsibilities

• Lead development of brand strategy and marketing plans for within CVRM for Dyslipidaemia, including distribution channel solutions (digital, social media, inside sales)
• Incorporate market analysis results into product strategy
• Ensure quality, compliance, and measurable impact across all promotional activities
• Conduct analyses of market segments, identifying key growth drivers, opportunities, and risks
• Participate in and evaluate market research
• Analyse promotions, public relations, and advertising associated with assigned brands/products
• Work closely with direct-to-consumer and managed markets teams to ensure successful positioning
• Work closely with sales leaders to identify opportunities and issues
• Coordinate regularly with Medical Affairs, R&D, Regulatory, Business Insights, Payor and Market Access teams
• Execute patient support programs, including educational materials and digital tools
• Participate in development of training for field/customer service personnel on brand information
• Manage complex projects ensuring delivery against brand objectives
• Lead roll-out of global initiatives, projects, and engagement plans (campaigns, brand forums, congress strategy)
• Engage closely with local marketing teams to ensure aligned execution
• Collect and synthesize market feedback to refine guidance
• Engage with key external experts and priority stakeholders to inform promotional strategy
• Participate in advisory boards and conferences
• Support advocacy development and evidence-led storytelling
• Champion responsible use of AI to enhance content creation, analytics and operational efficiency
• Document learning and best practices for scale across the organization
• Monitor key performance indicators (KPIs) to evaluate programme effectiveness
• Develop revenue forecasts and business cases informed by customer insights
• Manage allocated budgets ensuring cost-effective delivery
• Ensure regulatory compliance across all marketing activities

Benefits

• Eligibility for various incentives—an opportunity to receive short-term incentive bonuses
• Equity-based awards for salaried roles
• Commissions for sales roles
• Qualified retirement programs
• Paid time off (i.e., vacation, holiday, and leaves)
• Health coverage
• Dental coverage
• Vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees