Global Head, Point of Care Marketing Excellence and Marketing Communications (Remote)

Siemens Healthineers

5d•Remote

About The Position

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. The Head of Marketing Excellence and Marketing Communications is a strategic global leadership role responsible for elevating marketing performance, ensuring excellence in execution, and advancing the impact of communications across the organization. This leader will oversee global Marketing Communications for the Point of Care (POC) portfolio and spearhead the Marketing Excellence function—driving standards, capability building, digital campaign optimization, and operational rigor across regions. This role also serves as the enterprise lead for Voice of Customer (VoC) insights, Speaker Programs, Advisory Boards, and Marketing Planning, ensuring a consistent and compliant approach to external engagement. Additionally, this leader will coordinate country-level communications, ensuring global alignment, regional relevance, and message consistency.

Requirements

Bachelor’s degree in communications, marketing, business administration, advertising, or related areas required.
Minimum 7–9 years in marketing, marketing communications, advertising, or business management with a proven record of delivering impactful strategies.
Demonstrated mastery of multiple disciplines, including campaign development, sales enablement, advertising, digital marketing, and media planning.
Exceptional command of English with strong writing, editing, grammar, and proofreading abilities; meticulous attention to detail.
Ability to provide clear direction, constructive feedback, and day-to-day oversight to a high-performing team.
Skilled in developing timelines, managing budgets, and coordinating multiple projects from concept through execution.
Proven ability to analyze campaign performance and translate insights into actionable improvements.
Strong relationship-building skills and ability to identify opportunities for customer advocacy and engagement.
Advanced knowledge of Microsoft Office (especially PowerPoint) and Adobe Acrobat; familiarity with digital platforms and e-commerce strategies.
Experience partnering with PR, product management, and global teams to deliver cohesive messaging and integrated campaigns.
Hands-on experience with compliance and regulatory standards in healthcare marketing, including knowledge of audit-ready processes and documentation requirements.

Nice To Haves

Master’s degree is desirable.
Experience in VoC, Speaker Programs, Advisory Boards, or external engagement governance a strong plus.

Responsibilities

Strategic Leadership Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact.
Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations.
Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution.
Marketing Excellence Leadership Lead the development, governance, and adoption of marketing standards, processes, and best practices globally.
Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model.
Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting.
Foster strong collaboration across business areas, business lines, and countries.
Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing).
Marketing Communications (Marcom) Leadership Lead Strategic Communications: Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives.
Performance Analysis & Optimization: Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization.
Budget Management: Oversee and manage the communications budget, ensuring alignment with financial targets and efficient resource allocation.
Team Leadership: Provide strategic direction and daily management to a team of 4-5 U.S.-based professionals, fostering collaboration and high performance.
Cross-Functional Leadership: Serve as the primary Point-of-Care Marketing Communications lead for cross-functional initiatives, including tradeshows, rebranding projects, and strategic campaigns.
Customer Story Development: Act as lead trainer for customer story mining, enabling the creation of compelling narratives for promotional use across multiple channels.
Media & PR Collaboration: Partner with the PR team to identify opportunities for press releases, byline articles, and media stories that amplify brand visibility.
Customer Advocacy: Identify and secure speaking opportunities for customers to share their experiences and strengthen external brand credibility.
Global Acquisition Communications: Lead global communications for POC acquisitions, managing initial strategy and transitioning execution to the team during commercialization.
Digital Strategy Leadership: Direct website and email strategy to enhance customer engagement and optimize digital presence.
Voice of Customer, Speaker Programs & Advisory Boards Establish and lead a unified, compliant framework for Voice of Customer insights, supporting product and marketing strategy.
Oversee global Speaker Programs, including speaker identification, content development, training, and compliance alignment.
Lead planning and facilitation of Advisory Boards, ensuring they generate actionable insights and follow regulatory standards.
Global Marketing Planning Own the consolidated annual marketing planning process for POC, including campaign prioritization, investment planning, and KPI setting.
Ensure measurement of campaign performance against KPIs and highlight ROI when applicable to leadership team.
Country Communications Coordination Serve as the strategic lead for country marketing communications, setting direction and standards while empowering the Marcom team to drive aligned and locally relevant implementation.
Improve communication flow, best-practice sharing, and campaign consistency across regions (supported by structures referenced in Marketing Collective and regular touchpoints).