Global Field Marketing Manager

Basis Technologies•Addison, TX

3h•Hybrid

About The Position

At Basis Technologies, we don't just show up at events — we build programmes that move deals forward. As our Global Field Marketing Manager, you'll own the events and ecosystem engine that converts executive engagement into high-intent pipeline. This is a role for someone who thrives on building. You'll design and execute event strategies across SAP ecosystem conferences, industry sponsorships, executive dinners, roundtables, and regional field programmes — and you'll be relentless about ensuring every activity maps directly to pipeline creation and deal acceleration. You'll work closely with Sales leadership, BDR teams, and the broader Demand Generation function, sitting at the heart of how we bring our Intelligent Change Management (ICM) narrative to life inside the SAP ecosystem.

Requirements

4+ years in field marketing, event marketing, or demand generation within B2B SaaS or enterprise technology
A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data
Experience partnering closely with Sales teams on account-based marketing and opportunity development
Proven ability to manage global conferences and complex, multi-stakeholder event programmes
Comfortable in fast-moving scale-up environments where priorities shift and autonomy is expected
Strong event management and vendor coordination capability
Proficiency with Salesforce and Pardot (or equivalent marketing automation)
Data-driven approach to measuring and reporting on marketing performance
Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C-suite
Highly organised with the ability to manage multiple events and priorities simultaneously
Collaborative by nature; thrives in a cross-functional team environment
Growth mindset — you experiment, learn fast, and iterate without being asked

Responsibilities

Own the global event marketing strategy across SAP ecosystem conferences, industry events, executive dinners, roundtables, and regional SAP user group events
Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence
Partner with Sales leadership to align event strategy directly to target accounts and open opportunities
Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting
Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities
Drive attendee engagement programmes that create real executive conversations and BDR pipeline opportunities
Collaborate with the Global Demand Generation Manager and BDR teams to identify and prioritise target accounts for each event
Coordinate executive meetings and networking opportunities that support opportunity progression
Track and report event-generated SQAs, opportunities, and pipeline impact through Salesforce
Analyse event performance across SQA generation, opportunity creation, pipeline ROI, and engagement quality
Apply a test-and-learn mindset — bring data, iterate, and continuously improve the programme
Act as a steward of the ICM narrative within the SAP ecosystem; stay ahead of event trends and competitor positioning

Benefits

Competitive base salary and annual company bonus
401(k) retirement plan with 6% company match
Medical, Dental and Vision insurance
Health Savings Account (HSA) with company bi-monthly contributions
Flexible Spending Account (FSA)
Short-term and long-term disability insurance
Life and AD+D (Accidental Death and Dismemberment) insurance
Employee Assistance Programme — confidential 24/7 support for employees and household members
15 days PTO, increasing by 1 day per year up to 20 days
Global Flexibility — work abroad for up to one month per year
Remote Hybrid working
Enhanced Parental Leave
1 paid Volunteer Day per year
Annual Learning and Development budget
10 qualified Mental Health First Aiders across the company
Employee referral bonus programme