Global Events Lead

The Nielsen Company

4d

About The Position

We are looking for a Senior Manager, Events Marketing to design and execute a strategic events program spanning both key industry events and Gracenote “owned” experiences that showcase our products, thought leadership and customer impact. This role will be the global events lead for Gracenote, while partnering closely with the broader Nielsen corporate events and marketing teams to ensure alignment, consistency and leverage across the portfolio. Candidates must reside in the United States to be considered. Own the end‑to‑end strategy, planning and execution of Gracenote’s events program, including both major industry conferences (e.g., trade shows, partner events, speaking opportunities) and Gracenote‑branded “owned” events (e.g., customer summits, roadshows, webinars). Develop an annual events plan that aligns to business objectives, commercial priorities and product launches, including clear goals, target audiences, messaging priorities, and success metrics for each event. Lead cross‑functional planning for each event, partnering with Product Marketing, Sales, Customer Success, other Marketing functions, and (where applicable) the Nielsen events team to drive cohesive experiences from invite through follow‑up. Collaborate closely with the Nielsen corporate events organization on calendars, sponsorships, shared vendor relationships, best practices and measurement to maximize impact and efficiency. Own event experience design for Gracenote (storyline, booth presence, demos, content, speaking tracks, client moments, hospitality), ensuring consistent brand expression and clear product narratives. Manage all logistics for Gracenote’s participation in events, including timelines, budgets, vendor relationships, venues, exhibition builds, AV, staffing, travel coordination and on‑site execution. Work with Sales and Marketing Operations to design pre‑event and post‑event campaigns, drive audience acquisition, and ensure strong lead capture, routing and follow‑up. Develop event performance dashboards and recaps, analyzing pipeline influence, deal acceleration, meeting volume, and qualitative feedback; use insights to prioritize and continuously optimize the events mix. Support Gracenote executives and spokespeople with event preparation (briefing documents, talking points, run‑of‑show) to ensure high‑impact customer and partner engagements. Build and maintain a scalable playbook for both industry and owned events, documenting processes, templates and best practices to improve consistency and speed. Cultivate strong relationships with key external partners (organizers, agencies, vendors, venues) and negotiate contracts to deliver high‑quality experiences within budget. Over time, identify opportunities to evolve Gracenote’s owned event strategy into repeatable, signature experiences that reinforce our leadership in entertainment data and AI‑powered content solutions.

Requirements

• 7–10+ years of experience in B2B marketing with a strong focus on events, experiential, or field marketing; experience in media, streaming, ad tech, data or SaaS environments strongly preferred.
• Proven track record planning and executing both large‑scale industry events and smaller, high‑touch customer or executive experiences.
• Demonstrated success partnering with centralized/corporate events or marketing teams while owning the strategy and execution for a specific business unit or brand.
• Strong project and program management skills, with the ability to manage multiple complex events simultaneously, meet deadlines, and operate with a high degree of ownership.
• Excellent collaboration and communication skills; comfortable aligning stakeholders across Product, Sales, Marketing, Customer Success and executive leadership.
• Data‑driven mindset with experience defining KPIs, reporting on event performance and using insights to refine strategy and investment.
• Skilled at translating product and technical concepts into engaging event experiences, demos and content in partnership with Product Marketing.
• Comfortable rolling up sleeves on logistics while also thinking strategically about brand, narrative and customer journey.
• Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).

Responsibilities

• Own the end‑to‑end strategy, planning and execution of Gracenote’s events program, including both major industry conferences (e.g., trade shows, partner events, speaking opportunities) and Gracenote‑branded “owned” events (e.g., customer summits, roadshows, webinars).
• Develop an annual events plan that aligns to business objectives, commercial priorities and product launches, including clear goals, target audiences, messaging priorities, and success metrics for each event.
• Lead cross‑functional planning for each event, partnering with Product Marketing, Sales, Customer Success, other Marketing functions, and (where applicable) the Nielsen events team to drive cohesive experiences from invite through follow‑up.
• Collaborate closely with the Nielsen corporate events organization on calendars, sponsorships, shared vendor relationships, best practices and measurement to maximize impact and efficiency.
• Own event experience design for Gracenote (storyline, booth presence, demos, content, speaking tracks, client moments, hospitality), ensuring consistent brand expression and clear product narratives.
• Manage all logistics for Gracenote’s participation in events, including timelines, budgets, vendor relationships, venues, exhibition builds, AV, staffing, travel coordination and on‑site execution.
• Work with Sales and Marketing Operations to design pre‑event and post‑event campaigns, drive audience acquisition, and ensure strong lead capture, routing and follow‑up.
• Develop event performance dashboards and recaps, analyzing pipeline influence, deal acceleration, meeting volume, and qualitative feedback; use insights to prioritize and continuously optimize the events mix.
• Support Gracenote executives and spokespeople with event preparation (briefing documents, talking points, run‑of‑show) to ensure high‑impact customer and partner engagements.
• Build and maintain a scalable playbook for both industry and owned events, documenting processes, templates and best practices to improve consistency and speed.
• Cultivate strong relationships with key external partners (organizers, agencies, vendors, venues) and negotiate contracts to deliver high‑quality experiences within budget.
• Over time, identify opportunities to evolve Gracenote’s owned event strategy into repeatable, signature experiences that reinforce our leadership in entertainment data and AI‑powered content solutions.

Benefits

• We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
• Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees