Global Director, Growth Marketing

Ignition•Chicago, IL

2h•Remote

About The Position

We are seeking an experienced and results-driven Global Director of Growth Marketing to lead our global growth marketing strategy, with focus on digital channels and funnel optimization for Ignition. You’ll work closely with Sales, PMM, Field Marketing and other key functions to design and execute high-impact programs and campaigns that drive demand, increase pipeline, and deliver measurable revenue growth.

Requirements

Experience: 8+ years of growth B2B marketing experience with expertise in high volume global SaaS businesses. Expertise operating in hybrid self-serve (PLG) and sales-led motions. Experience driving international growth across regions and languages. Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics. Thrive in a fast-paced environment.
Digital Demand Generation Expertise: Deep understanding of digital-first demand generation tactics, including SEO, AEO, SEM, account-based marketing, and CRO, with a test-and-learn mindset.
Analytical Skills: Proficiency in interpreting data to assess channel performance, funnel metrics, and conversion rates, and translating insights into actionable strategies. Experience with Amplitude preferred.
Leadership Skills: Proven track record of building, leading, and mentoring digital teams, fostering a growth-focused culture of continuous improvement.
Communication: Excellent communication skills, adept at articulating digital strategies and campaign performance to stakeholders.
Results-Driven and Detail-Oriented: Demonstrated success in setting and achieving measurable goals within budget and timelines, with a strong sense of ownership and entrepreneurial drive.
Educational Background: Bachelor’s degree in Marketing, Economics, or a related field, or equivalent professional experience.

Nice To Haves

experience working in Fintech, Payments or Professional Services
Experience marketing to accounting or other professional services

Responsibilities

Driver of digital first acquisition strategy (Inbound & Outbound)
Grow digital contribution across Ignition’s web properties through optimized digital experience across the buyer’s lifecycle
Increase self-serve signups and adoption
Champion Test & Learn agenda to encourage test and learn mindset across the Marketing org
Build sophisticated buyer’s journeys aimed at increasing awareness and conversion across key segments
Collaborate with MOPs and Sales to optimize lead flow, prioritization and outcomes
Manage, measure, and optimize our paid media program
Driving force in evolving ABM program to grow up-market pipeline contribution
Optimize website experience to increase engagement and conversion
Leverage intent data, account-based marketing (ABM), and best-in-class demand generation practices to develop scalable, repeatable customer acquisition strategies.
Provide clear visibility and analytics on funnel metrics, channel performance, and conversion rates, reporting weekly and quarterly on lead generation effectiveness to the leadership team.
Collaborate with Regional Marketing and RevOps to align digital efforts with local field marketing initiatives, ensuring a seamless customer journey across digital and in-person touchpoints.
Act as a central point of collaboration for growth marketing efforts, aligning closely with Sales, RevOps and Regional Marketing on campaigns for maximum impact.
Partner with Regional Marketing to complement their field-based campaigns (e.g., events, webinars, partner activations) with strategies to maximize growth.

Benefits

Employee stock options from day one
401k/RRSP program with employer matching
20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
Additional paid day off to celebrate your birthday, along with volunteering leave
Health, dental, and vision benefits
Annual education allowance reimbursement to support your professional development
Employee recognition program
Quarterly wellness allowance to invest in your personal wellness
Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
Paid parental leave