Global Digital Marketing Specialist

Trimble • Westminster, NH

34d

About The Position

Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble’s Global Demand Center, the Global Digital Marketing Specialist will play a pivotal role in planning, executing, analyzing, and optimizing digital advertising campaigns across various platforms to achieve business goals. This role is ideal for a hands-on digital marketing expert who excels in paid media and thrives in a dynamic, results-driven environment. You will be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products.

Requirements

• Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives.
• 5 years of experience managing paid advertising channels, creating localized campaigns, and optimizing ads based on performance goals.
• Performance-Driven Approach - Demonstrated experience in developing ROI-focused digital marketing campaigns.
• Expertise in tools such as GA4, Google Tag Manager, Firebase, AppsFlyer, Salesforce, and Marketo.
• A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights.
• Project Management & Collaboration: Hands-on experience with A/B testing and experimentation for continuous campaign optimization.

Nice To Haves

• Knowledge of SEO strategies and organic growth optimization is a plus but not required.

Responsibilities

• Digital Marketing Implementation Serve as the primary implementation point of contact for the Trimble AECO paid media advertising efforts supporting our Direct and ecommerce business. Collaborate with cross-functional teams, including digital, operations, creative, and brand, to ensure seamless campaign execution.
• Paid Media Campaign Management Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, Apple Search Ads, and programmatic tactics. Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet return on investment key performance indicators and align with business goals. Prioritize driving lead generation and revenue while maintaining a localized approach to resonate with regional audiences.
• Data Analysis & Reporting Partner with the Business Intelligence team and agency partners to track campaign performance and ROI. Provide actionable insights by analyzing the sales funnel and identifying areas for optimization. Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement.
• A/B Testing & Experimentation Plan and execute A/B testing strategies to improve campaign performance. Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness.

Benefits

• Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
• Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees