Global Demand Campaigns Strategist

Atlassian • San Francisco, CA

10d • Remote

About The Position

Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs for the Global Demand Campaigns (GDC) Team. This role partners across Product Marketing, Sales, Analytics, and Regional Marketing to design persona-based programs that produce measurable pipeline and conversion velocity improvements. The Global Demand Campaigns Team (GDC) orchestrates high-impact global campaigns to generate awareness, engagement, and pipeline for Atlassian solutions. GDC focuses on persona-led frameworks, cross-portfolio alignment, piloting new tactics at scale, and enabling regional teams.

Requirements

• 7+ years of experience in B2B demand generation.
• Proven experience planning and executing global, multi-channel campaigns.
• Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket).
• Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel.
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Strong analytical skills and experience with marketing analytics tools and dashboards.
• Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce).
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
• Excellent written and verbal communication skills; able to influence cross-functional stakeholders.
• Bachelor’s degree in Marketing, Business, or equivalent experience.
• The desire to roll up your sleeves and do the dirty work to get the job done.

Nice To Haves

• Experience in SaaS/technology marketing.
• Familiarity with ABM and persona-based campaign frameworks.
• Experience adapting campaigns for international/regional audiences.
• Comfortable in a fast-paced, distributed work environment.

Responsibilities

• Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.
• Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.
• Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion.
• Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events.
• Expand distribution through paid channels and external partnerships; manage vendor relationships.
• Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).
• Support the Product Marketing team with product launches and translate business goals into demand-generation strategies and execution plans.
• Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
• Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.
• Coordinate project timelines, dependencies, and resource allocation across multiple teams.
• Maintain operational processes including campaign ticketing, calendars, and post-mortems.
• Leverage marketing automation tools and related technology integrations to increase demand.

Benefits

• Atlassians can choose where they work – whether in an office, from home, or a combination of the two.
• This role may also be eligible for benefits, bonuses, commissions, and equity.
• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Our offerings include health and wellbeing resources, paid volunteer days, and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees