Principal, Global Integrated Campaigns

Adobe•Lehi, UT

11d

About The Position

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Global Integrated Marketing team drives Adobe’s enterprise B2B marketing strategy by crafting cohesive, cross-channel campaigns that connect with audiences worldwide and ensure every touchpoint reflects business objectives, on-brand messaging, and customer needs. We’re seeking a Principal to lead a set of global B2B marketing campaigns and own the end-to-end strategy—from planning and orchestration to performance analysis. This role will partner closely across the marketing ecosystem on execution, messaging, and content development to drive measurable results.

Requirements

Significant experience in B2B marketing planning, including managing a range of marketing programs and tactics.
Proven ability to design and implement global, multi-channel campaigns that align with business priorities and drive measurable outcomes.
Strong background in analytics and performance optimization, including reporting and insights to inform pivots and improve return on investment.
Outstanding communication, presentation, and collaboration skills.
Ability to thrive in fast-paced environments—anticipating challenges and proactively solving them.
Skilled at influencing and steering large-scale initiatives without direct authority.
Clear, informed perspective on what 'good' looks like across all facets of campaign marketing.
Positive attitude that encourages collaboration and momentum.

Responsibilities

Campaign Strategy: Lead the development of marketing strategies that span regions and channels and align marketing goals with overall business objectives and target audience needs.
Channel coordination and consistency: Streamline efforts across cross-functional teams to implement campaigns effectively and ensure a unified strategy across marketing channels.
Market & customer knowledge: Stay on top of innovation and industry trends, competitive landscape, marketing capabilities, customer behavior, and new technologies to inform campaign strategy. Have an in-depth knowledge of common business challenges our customers face and how Adobe products help solve those challenges.
Reporting and optimization: Monitor and report on marketing campaigns, using metrics to assess performance and optimizations needed. Develop and communicate insights, optimizations, and/or pivots needed through run-the-business and quarterly business reviews.
Cross-functional influence & accountability: Extensively collaborate and influence key team members, working closely with Sales, Product Marketing, Digital and Events centers of excellence, BDRs, and senior leadership. Communicate effectively at various levels regarding marketing objectives and outcomes.
Development and communication of end-to-end campaigns planned and in market
Development of strategy and channel activation plans for multiple campaigns
Facilitate a degree of coordination across centers-of-excellence and for the execution of campaigns across channel, content, and related teams
Ensure consistent messaging and alignment across all channels
End-to-end campaign performance analysis and insights
Performance insights and opportunities for optimization that elevate the impact of our B2B marketing