Global Content Manager

Vontier • Raleigh, NC

1d • Hybrid

About The Position

The Global Content Manager will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals in the mobility, technology, and infrastructure space. This role requires a deep understanding of industry trends, audience needs, and effective storytelling to create engaging and informative content that drives brand awareness, customer engagement, and thought leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management, preferably within the mobility, technology, or infrastructure sectors.
• Strong understanding of SEO, content marketing principles, and analytics tools.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Proven leadership abilities and experience managing a creative team.
• Exceptional communication and interpersonal skills.
• Strategic thinking and the ability to adapt to changing industry landscapes.
• Proficiency in content management systems (CMS) and social media platforms.
• Strong analytical skills with experience in data-driven content optimization.

Responsibilities

• Content Strategy Development:
• Strategic Planning: Develop and implement a robust content strategy focusing our strategic narrative to help Vontier ‘own’ a position within the mobility sector.
• Audience Insights: Conduct thorough research to understand target audience segments and their content preferences to tailor messaging effectively.
• Content Creation and Management:
• Content Production: Own the creation of high-quality content across various formats, including articles, whitepapers, case studies, videos, and social media posts, ensuring alignment with brand tone of voice and guidelines.
• Editorial Calendar: Maintain and manage an editorial calendar that schedules content production and publication to ensure timely delivery and relevance.
• Team Leadership:
• Team Development: Work with the Senior Director – Global Brand Marketing to build a skilled team of internal content creators and freelancer copywriters to support the Vontier Lines of Business to deliver first class thought leadership.
• Cross-Functional Collaboration: Work closely with marketing, product, and sales teams within the Vontier Lines of Business to align content initiatives, brand campaigns, and customer engagement strategies.
• Performance Measurement and Optimization:
• Analytics and Reporting: Establish key performance indicators (KPIs) to measure content effectiveness and engagement, using analytics tools to track performance and make data-driven decisions.
• Continuous Improvement: Regularly review and optimize content based on performance metrics and audience feedback to enhance reach and impact.
• Industry Engagement:
• Thought Leadership: Position Vontier and our Lines of Business as a thought leaders in the mobility, technology, and infrastructure space by producing insightful content that addresses industry challenges and innovations.
• Networking: Engage with industry influencers, participate in relevant events, and collaborate on content that elevates brand visibility and credibility.
• Compliance and Best Practices:
• Quality Assurance: Ensure all content adheres to legal, regulatory, and ethical standards relevant to the mobility, technology, or infrastructure sectors.
• Best Practices: Stay updated on industry best practices and emerging trends in content marketing and digital engagement to continuously enhance the content strategy.

Benefits

• Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance.
• With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life.
• We also offer paid time off up to 15 days, 13 paid holidays (including 3 floating holidays) per year and paid sick leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level