Global Commercialization Director, Lupus (CLE)
About The Position
About This Role: As the Global Commercialization Marketing Director for Cutaneous Lupus Erythematosus (CLE), you will be responsible for shaping the future of Biogen's Lupus portfolio, ensuring the successful launch of the portfolio’s first product. Embedded within the Global Commercial Team, you will drive the development and implementation of cohesive marketing strategies across key geographies. Your efforts will directly inform and align with cross-functional partners, ensuring consistent brand messaging and execution globally. You will be instrumental in crafting and executing market-shaping strategies, working closely with the Global Commercialization Lead to optimize our market presence. This role is key to ensuring organizational readiness, supporting product launch, and ultimately driving our strategic goals within the business structure. What You’ll Do: Partner closely with the Global Commercialization Lead to develop and implement market shaping strategies across all customers and regions. Lead the execution of tactical marketing plans, ensuring an omni-channel approach for launch success. Manage agency partnerships to develop tactical assets and programs. Develop messaging hierarchy, creative guidelines, and both unbranded and branded style guides. Support the development of Go-To-Market strategies, including positioning, messaging, and tactical planning. Prepare for product launch through Launch Readiness Reviews in collaboration with commercial operations. Conduct global SWOT analyses and identify potential risks associated with product launch. Develop and execute a comprehensive launch plan ensuring organizational readiness. Collaborate with global and regional insights teams to ensure message resonance with customers. Engage with global and regional medical affairs teams to develop HCP Leader lists and engagement plans. Partner with regional teams to develop CRM databases supporting omni-channel customer engagement. Collaborate with Medical Affairs, Patient Advocacy, and Corporate Communications to align marketing strategy with the Global Scientific Platform. Who You Are: You are a highly collaborative leader who has experience engaging with customers including key medical experts, prescribers, patient advocacy organizations, public policy makers, and investors to integrate these perspectives into product commercialization strategy. You have strong leadership, planning and organization, analytics, decision making and problem-solving skills.
Requirements
- Bachelor’s degree required; Advanced Degree preferred
- 10+ years of experience in the biopharmaceutical industry with in-depth marketing and promotional knowledge, this includes 3+ years of experience in commercializing Lupus and/or Dermatology/Rheumatology products.
- Ability to leverage insights and develop aligned product strategies.
- Proficiency in analytical tools (Excel), promotional tools (VEEVA, PowerPoint), and new technologies.
- Excellent analytical, financial acumen, and project management skills.
- Strong interpersonal skills, including diplomacy and strategic influence capabilities.
- Anticipate travel up to 20% internationally.
Responsibilities
- Partner closely with the Global Commercialization Lead to develop and implement market shaping strategies across all customers and regions.
- Lead the execution of tactical marketing plans, ensuring an omni-channel approach for launch success.
- Manage agency partnerships to develop tactical assets and programs.
- Develop messaging hierarchy, creative guidelines, and both unbranded and branded style guides.
- Support the development of Go-To-Market strategies, including positioning, messaging, and tactical planning.
- Prepare for product launch through Launch Readiness Reviews in collaboration with commercial operations.
- Conduct global SWOT analyses and identify potential risks associated with product launch.
- Develop and execute a comprehensive launch plan ensuring organizational readiness.
- Collaborate with global and regional insights teams to ensure message resonance with customers.
- Engage with global and regional medical affairs teams to develop HCP Leader lists and engagement plans.
- Partner with regional teams to develop CRM databases supporting omni-channel customer engagement.
- Collaborate with Medical Affairs, Patient Advocacy, and Corporate Communications to align marketing strategy with the Global Scientific Platform.
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
