Global Business Line Manager

Crane Company•Saddle Brook, NJ

35d•$175,000 - $190,000

About The Position

The Global Business Line Manager (GBLM) position is responsible for the overall commercial management of the Westlock Controls product portfolio. They will be responsible for developing the short and long-term strategies for the portfolio, including development of the winning business model, and actively monitor and drive the market level pricing, appropriate cost targets, quality requirements, and lead time requirements of the product line. The GBLM will also contribute to cross functional New Product Development teams and support in the execution of taking products from ideation to launch. The GBLM will work closely with the Marketing team and identify new opportunities in industries where the Westlock products can be successfully applied. Principle Duties (includes, but is not limited to): The development of the Westlock Controls products global short and long-term strategies, and for their implementation by region, including: Business Model Impact and Growth Strategy Responsible for business model development and supporting its execution, including demand input for the Sales, Inventory & Operations Planning (SIOP) process Target growth/new business development initiatives and opportunities Responsible for identifying product portfolio gaps Participate in evaluation to determine whether to develop new products internally or acquire through acquisition or international sourcing (branding) Responsible for development and launch of new products, using the Crane New Product Development (NPD) process Provide input on key process applications in order to identify new opportunities where our products can be utilized, both in current applications and in new applications being developed Working with Sales Managers and Engineering to define product release requirements, marketing strategy, product positioning, and target customers Price / Quality / Delivery Targets Responsible for Orders, Sales, and Margins of the product portfolio Responsible for the attainment of the product goals by cost, quality and delivery; execute product cost strategy in conjunction with operations Responsible for development and implementation of product line pricing and profitability by customer and order types Price List definition and implementation Monitor competitor marketing and pricing activities and develop counter-strategies Project win/loss analysis Assists the Operations teams with technical and commercial information requests Evaluate customer and distributor surveys to maintain a pulse on the served market’s perception of our performance relative to price, quality and lead time Communication Provide input to the appropriate marketing communications program for the product lines including literature, training, advertising, trade shows, etc., to drive consistent above market level brand growth and profitability Contribute to the development of product-related training materials Ensures training for both internal and external employees and channels Be seen as a visible, vocal leader helping to define and communicate the company’s overall strategy Actively communicate product commercial issues to ensure that the company remains competitive and meets customer needs Participate in and provide leadership on our communication programs to improve the communication and order processing efficiency with our channel partners Annual Planning Assisting and supporting the development of strategic and annual operations plan for the Westlock Controls product lines Interfacing with sales leadership (Director, Regional), channels, and customers to determine: Annual sales plan (targets) by region Projects and prospects Product application, technical and service support

Requirements

College degree or equivalent educational experience, in a technical or business related subject e.g. engineering, manufacturing, business systems or marketing
5-7 years experience in product management for a technical product
Excellent presentation skills
Customer focused
Integrity and ethical qualities of the highest standard
Proficient in MS Office
25% to 30% travel will be required based on customer needs

Nice To Haves

Masters in Business Administration
Experience in Industrial product marketing or channel management experience
Oil & Gas / Power / Chemical industry experience
Knowledge of different sales strategies
Experience with product life cycle management
Trained in operational excellence or Lean Manufacturing, and the use of related tools

Responsibilities

Business model development and supporting its execution, including demand input for the Sales, Inventory & Operations Planning (SIOP) process
Target growth/new business development initiatives and opportunities
Identifying product portfolio gaps
Participate in evaluation to determine whether to develop new products internally or acquire through acquisition or international sourcing (branding)
Development and launch of new products, using the Crane New Product Development (NPD) process
Provide input on key process applications in order to identify new opportunities where our products can be utilized, both in current applications and in new applications being developed
Working with Sales Managers and Engineering to define product release requirements, marketing strategy, product positioning, and target customers
Responsible for Orders, Sales, and Margins of the product portfolio
Responsible for the attainment of the product goals by cost, quality and delivery; execute product cost strategy in conjunction with operations
Responsible for development and implementation of product line pricing and profitability by customer and order types
Price List definition and implementation
Monitor competitor marketing and pricing activities and develop counter-strategies
Project win/loss analysis
Assists the Operations teams with technical and commercial information requests
Evaluate customer and distributor surveys to maintain a pulse on the served market’s perception of our performance relative to price, quality and lead time
Provide input to the appropriate marketing communications program for the product lines including literature, training, advertising, trade shows, etc., to drive consistent above market level brand growth and profitability
Contribute to the development of product-related training materials
Ensures training for both internal and external employees and channels
Be seen as a visible, vocal leader helping to define and communicate the company’s overall strategy
Actively communicate product commercial issues to ensure that the company remains competitive and meets customer needs
Participate in and provide leadership on our communication programs to improve the communication and order processing efficiency with our channel partners
Assisting and supporting the development of strategic and annual operations plan for the Westlock Controls product lines
Interfacing with sales leadership (Director, Regional), channels, and customers to determine: Annual sales plan (targets) by region Projects and prospects Product application, technical and service support