General Sales Manager - BMW

Fletcher Jones Automotive Group•Santa Monica, CA

15h

About The Position

Your next opportunity awaits at BMW of Santa Monica. We are hiring a General Sales Manager to join our team! The General Sales Manager is responsible for leading the dealership’s sales operations to achieve volume, gross profit and guest satisfaction objectives. This role provides strategic hands-on leadership across new and preowned sales, desking, inventory management and sales staff performance.

Requirements

Proven experience in automotive dealership leadership
Strong understanding of dealership sales operations, desking, inventory management and Finance processes.
Demonstrated ability to lead, motivate and develop a high-performing sales team.
Solid business acumen with the ability to analyze financial and operational data.
Excellent communication, leadership and decision-making skills

Nice To Haves

Previous experience with BMW strongly preferred.

Responsibilities

Lead, coach and develop Sales Managers, Floor Managers and sales staff to achieve sales volume, gross profit and CSI targets.
Establish clear performance expectations, monitor results and address gaps through coaching, training and accountability.
Ensure consistent execution of structured sales process, including lead management, test drives and negotiations.
Promote the company’s guest experience culture with professionalism and a focus on creating long-term guest relationships; ensure all sales practices align with company standards.
Work collaboratively with the General Manager and department leaders to align sales goals with overall dealership objectives.
Review and analyze sales reports, KPIs and forecasts to drive data-driven decisions.