General Sales Manager

CR Holdings • Phoenix, AZ

7d

About The Position

General Manager- For Our Upcoming Phoenix Market! Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry? At CR Fitness, we're not just opening clubs — we’re building a legacy. With 85+ locations and 100+ on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average — it’s for the ambitious. Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity. Job Summary: The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Requirements

• Proven success in sales leadership and hitting aggressive performance targets
• A passion for developing high-performing teams and creating a winning culture
• A competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior management experience required (fitness industry preferred)

Nice To Haves

• fitness industry preferred

Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

Benefits

• A performance-driven compensation plan that rewards revenue growth, retention, and leadership
• Medical, Dental, Vision & Life Insurance
• 401K and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of one of the most aggressive growth stories in fitness

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees