General Sales Manager

Mercedes Benz of North Haven • North Haven, CT

19h

About The Position

General Sales Manager Mercedes-Benz of North Haven – A Mauro Motors Company Mercedes-Benz of North Haven , is seeking a high-energy, proven automotive leader to join our executive team as General Sales Manager . This is an outstanding opportunity for an experienced sales leader who thrives in a performance-driven environment , knows how to build and develop winning teams , and has the strategic mindset to drive market leadership across all variable operations . The ideal candidate is a disciplined, competitive, and motivational leader with a strong track record of growing new vehicle, CPO, pre-owned, and finance performance , while delivering an exceptional luxury customer experience . Our goal is simple: be the #1 Mercedes-Benz dealership in the market across every key performance metric. Position Summary The General Sales Manager leads all aspects of the dealership’s variable operations , including new vehicle sales, CPO, pre-owned sales, and the finance department . This leader is accountable for: Customer satisfaction and retention Sales volume and market share Gross profit and departmental profitability Team development and performance management The GSM will plan, lead, motivate, and coordinate the efforts of the sales management team, finance managers, and sales consultants while implementing proven processes and strategic initiatives that drive results.

Requirements

• 8+ years of automotive sales experience , with 5+ years in dealership sales leadership
• Proven record of driving sales growth, profitability, and market share
• Strong leadership skills with the ability to build, motivate, and retain top-performing teams
• Expertise in inventory management, desking, and deal structure
• Solid understanding of automotive finance and leasing
• Experience using CRM systems and sales analytics tools
• Excellent communication, negotiation, and customer-relationship skills
• Valid driver’s license with a clean driving record

Nice To Haves

• Mercedes-Benz experience preferred
• Bachelor’s degree in Business, Marketing, or related field preferred

Responsibilities

• Leadership & Team Development Recruit, hire, train, and develop high-performing sales managers and sales professionals
• Lead and mentor the new and pre-owned sales teams to consistently exceed performance goals
• Conduct ongoing coaching, training, and career development sessions
• Establish a culture of accountability, professionalism, and continuous improvement
• Facilitate weekly sales meetings and ongoing training initiatives
• Sales & Performance Management Establish monthly and annual objectives for unit sales, gross profit, expenses, and operating profit
• Monitor and analyze productivity reports, commission structures, and performance metrics
• Review and approve all deals prior to posting to ensure profitability and compliance
• Oversee negotiation and closing strategies for major transactions
• Ensure CRM processes and follow-up systems maximize opportunities and retention
• Inventory & Merchandising Manage and monitor new vehicle inventory, allocations, and ordering
• Oversee used vehicle acquisition strategies including auctions and trade-ins
• Establish merchandising standards for showroom and lot presentation
• Implement strategies for efficient turnover and disposal of aging inventory
• Audit trade-in appraisals and attend auctions as needed
• Strategy & Market Leadership Analyze market trends, demographics, and competitive landscape
• Partner with the General Manager to develop sales strategies, advertising plans, promotions, and staffing models
• Lead major sales events and marketing initiatives across digital, radio, and print channels
• Identify opportunities to increase market share and customer loyalty
• Customer Experience Ensure a luxury-level customer experience aligned with the Mercedes-Benz brand
• Resolve escalated customer concerns professionally and effectively
• Maintain dealership standards for professionalism, appearance, and facility presentation

Benefits

• Opportunity to lead a premier luxury automotive brand
• Part of the growing Mauro Motors organization
• High-performing dealership with significant growth opportunity
• Work with a leadership team committed to innovation, accountability, and excellence

What This Job Offers

• Job Type: Full-time
• Career Level: Manager