General Sales Manager
About The Position
Walterboro Ford is a growing, family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency, customer experience, and long-term growth . We are looking for an experienced General Sales Manager (GSM) who can lead from the front, develop people, and drive consistent growth across new, used, and F&I operations . This is a rare opportunity to join a dealership that is actively scaling operations and building a strong community-driven brand built around our promise: “The price you see is the price you pay.” If you are a leader of people, processes, and profitability , we want to talk to you. The General Sales Manager (GSM) is responsible for overseeing all sales operations including new vehicle sales, used vehicle sales, F&I performance, and sales team development . This role focuses on driving profitability, building a strong sales culture, and creating an exceptional customer experience while maintaining accountability across the sales department.
Requirements
- Minimum 3–5 years dealership leadership experience
- Proven ability to grow volume and profitability
- Strong used car inventory and appraisal skills
- Experience with desking deals and managing F&I performance
- Ability to recruit, train, and retain top talent
- High integrity and strong leadership presence
Responsibilities
- Lead the sales team to achieve monthly volume and gross targets
- Oversee New Car, Used Car, and F&I departments
- Drive used car inventory strategy and acquisition
- Manage desking, deal structure, and profit performance
- Build strong accountability and training culture
- Work closely with marketing and BDC to drive traffic
- Ensure exceptional customer experience and CSI performance
- Lead and manage New Car Manager, Used Car Manager, and Sales Managers
- Set and monitor monthly sales and gross profit goals
- Conduct daily sales meetings and performance reviews
- Ensure strong showroom and phone sales processes
- Maintain high customer satisfaction and review scores
- Oversee used vehicle inventory strategy
- Maintain proper inventory levels, turn rate, and aging management
- Ensure competitive pricing and merchandising
- Lead appraisal strategy and trade acquisition
- Oversee deal structuring and desking
- Monitor front-end and back-end gross performance
- Ensure deals meet dealership profitability standards
- Work closely with F&I to maximize penetration and product sales
- Recruit, train, and mentor sales staff
- Create a culture of accountability and professionalism
- Provide ongoing sales training and coaching
- Improve employee retention and morale
- Work with marketing and BDC to drive showroom traffic
- Monitor lead conversion and appointment show rates
- Assist in promotional campaigns and community engagement
Benefits
- Competitive compensation with strong bonus structure
- Opportunity to lead a growing dealership
- Strong ownership support and investment in growth
- Long-term career advancement opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
