General Sales Manager

Drive Family First•Elk Grove, CA

About The Position

General Sales Manager Drive Family First | Elk Grove, CA Who We Are At Drive Family First, our name reflects how we operate: people always come first. We are a fast-growing, values-driven automotive group proudly serving the Elk Grove community. Our mission is to create an environment where employees are developed, customers are respected, and leaders are empowered to build something meaningful. We believe strong results come from strong relationships. That means investing in our people, leading with integrity, and creating a culture where accountability and care go hand in hand. We don’t just sell vehicles, we help families move forward with confidence. The Opportunity We are seeking a General Sales Manager who leads with purpose, coaches with intention, and understands that long-term success is built through people development, operational excellence, and an exceptional guest experience. This role is ideal for a proven leader who wants to make an impact, not just on numbers, but on lives. What You’ll Gain Competitive Compensation We offer strong, performance-based pay that rewards leadership, results, and consistency. Career Growth & Stability As Drive Family First continues to grow, we prioritize promoting leaders who align with our values and vision. This is a long-term opportunity, not just a position. Supportive Leadership Environment You’ll collaborate with a committed executive team and motivated department leaders who believe in teamwork, transparency, and mutual respect. Benefits & Perks Include: Medical & dental options, PTO, and 401(k) up to 25% Tenure recognition Collaborative, family-oriented culture Multiple advancement opportunities Your Impact As General Sales Manager, you will be responsible for leading all variable operations while modeling Drive Family First values every day.

Requirements

Minimum 2 years of General Sales Manager experience overseeing full variable operations
Proven ability to build, lead, and develop winning teams
Strong record of high CSI performance and sustainable profitability
Experience managing showroom and internet traffic, including digital marketing strategies
Background leading or partnering with a BDC department
Expertise in used vehicle sourcing, pricing, and retail strategy
Strong leadership presence, communication skills, and emotional intelligence
Alignment with Drive Family First values: integrity, accountability, and people-first leadership

Responsibilities

Lead, coach, and mentor sales leadership and consultants with a servant-leader mindset
Drive performance while maintaining a customer-first, ethical sales process
Oversee showroom operations with expert product, inventory, and process knowledge
Recruit, develop, and retain high-performing sales, internet, F&I, and management teams
Conduct consistent training focused on growth, accountability, and best practices
Monitor and improve CSI performance through culture, communication, and execution
Implement and manage CRM processes to ensure consistent follow-up and guest care
Oversee delivery processes, ensuring a strong transition into service and ownership
Manage sales volume, gross profit, forecasting, and expense control
Lead used vehicle acquisition, merchandising, pricing, and marketing strategies
Support desk managers and F&I leaders to maximize performance and profitability