General Sales Manager

RON MARHOFER AUTOMALL GROUP•Stow, OH

About The Position

As the General Sales Manager at Ron Marhofer Chevrolet, you will play a key role in driving our sales operations. Your main responsibilities will include overseeing vehicle sales, managing sales teams, improving customer satisfaction, and maximizing profitability. This is a leadership position that requires you to actively manage and develop sales strategies, processes, and team performance.

Requirements

Proven experience in automotive sales management, preferably with both new and used vehicle sales.
Strong leadership skills with the ability to inspire and develop teams.
Excellent communication and organizational skills.
Ability to drive results through effective coaching, training, and performance management.
Strong understanding of dealership operations, financials, and customer satisfaction metrics.
Commitment to delivering a world-class customer experience and adhering to high ethical standards.

Responsibilities

Manage all variable sales operations at Ron Marhofer Chevrolet.
Ensure the achievement of sales targets for new and used vehicles.
Oversee the optimization of profit for both new and used vehicle sales.
Work with the sales team to optimize new and used vehicle sales and meet defined targets.
Achieve market share targets for the dealership on a monthly basis.
Collaborate with sales staff to meet sales goals and improve gross profit.
Monitor and train the team to achieve outstanding customer satisfaction scores.
Set the target to exceed the national average by 2% each month.
Work with the General Manager and F&I Managers to ensure high levels of finance & insurance profitability.
Maintain a minimum profit per vehicle of $2,300.
Manage lead conversion to achieve a close ratio of at least 23% or greater for all lead sources.
Continuously evaluate and improve sales processes to enhance lead management and sales efficiency.
Lead job training for sales consultants, team leaders, and F&I managers to ensure optimum performance.
Conduct daily, weekly, and monthly training sessions to improve team skills, including sales techniques and customer interaction strategies.
Provide coaching and performance reviews for team members.
Use HRIS tools to track progress and support individual development.
Embrace and live by the core values of the company: Creating a world-class experience, commitment to excellence, continuous improvement, teamwork, and trust & respect.
Foster a positive, energetic work culture and inspire team members to achieve their full potential.
Drive new and used vehicle sales, managing all trade-in opportunities and customer follow-ups.
Maintain regular reviews of vehicle pricing, inventory flow, and performance metrics to ensure profitability.
Monitor customer satisfaction scores, identifying areas for improvement and implementing corrective actions as needed.
Develop and achieve monthly and annual objectives for dealership and OEM sales, ensuring gross profit goals are met.
Ensure all financial targets are reviewed and optimized, including F&I profitability and vehicle pricing strategies.
Regularly assess and adjust operational practices to maximize profits while maintaining high levels of customer satisfaction.