General Sales Manager (GSM) - RideNow Austin

RideNow Group • Austin, TX

1d • Onsite

About The Position

Powersports Sales Management Experience is Required.

The General Sales Manager (GSM) is responsible for leading all sales operations
for a high-volume powersports dealership, including new and pre-owned unit
sales, F&I production, digital lead management, and sales team performance. This
role requires a disciplined, hands-on leader with strong process control, KPI
accountability, and the ability to drive consistent execution in a fast-paced
retail environment.

The GSM will play a critical role in revenue growth, margin performance,
inventory management, and team development while partnering closely with the
General Manager to achieve store objectives.

Requirements

• 5+ years of leadership experience in powersports, automotive, or RV
• Prior experience as a Sales Manager, GM, GSM
• Strong understanding of dealership KPIs, inventory management, and gross optimization
• Proven ability to lead teams through accountability and structured processes
• Experience working with CRM systems and digital retail tools
• High energy, strong communication skills, and a results-driven mindset

Nice To Haves

• High-volume dealership experience
• Powersports OEM experience (Polaris, BRP, Yamaha, etc.)
• Turnaround or performance-improvement background
• Experience managing multi-brand or multi-location inventory

Responsibilities

• Lead daily sales operations for new and pre-owned units
• Drive sales volume, gross profit, and market share performance
• Manage and enforce the sales process from lead to delivery
• Oversee CRM execution, lead response, follow-up, and appointment discipline
• Maximize F&I to maximize PUS, product penetration, and compliance
• Manage inventory flow, aging, turn rates, and pricing strategy
• Recruit, train, coach, and develop sales managers and sales staff
• Conduct daily sales meetings, performance reviews, and role-play training
• Analyze KPIs, sales reports, and financial statements to identify gaps and opportunities
• Ensure compliance with OEM, state, and company policies
• Support promotional events, OEM programs, and seasonal sales initiatives

Benefits

• Competitive base salary
• Performance-based commission structure
• Benefits package (health, dental, vision, 401k, PTO)
• Relocation assistance (if applicable)
• Employer-Paid Life and Short-Term Disability Insurance
• Employee discounts on products and services
• Opportunities for growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed