General MKTG III - AMZ17257.8

Amazon • Seattle, WA

27d • $130,724 - $160,000

About The Position

• Drive consistent, large-scale, localized, and integrated marketing campaigns
worldwide to engage AWS customers. • Bring specialized expertise in shaping
global campaign strategies aligned with AWS Marketing’s top priorities,
developing content and assets tailored for worldwide deployment, and driving
measurable outcomes, including awareness, event registrations, lead generation,
and Sales Qualified Lead (SQL) pipeline growth. • Manage the lifecycle of
complex marketing initiatives, including projects where the problem,
opportunity, or marketing objective is not clearly defined. Aggregate and
analyze inputs from multiple sources to define global marketing strategy,
objectives, and measurement requirements. • Collaborate with cross-functional
teams, including product marketing, localization, brand, customer experience,
customer references, and global social media teams to ensure the comprehensive
deliverables. • Anticipate risks, develop contingency plans, and resolve
blockers to maintain campaign delivery timelines. Ensure compliance with
business rules, legal, financial, regulatory, and organizational requirements.
Adapt campaign strategies to account for regional and cultural differences, data
quality issues, and resource limitations. • Optimize the customer journey for
migration and modernization by designing, developing, and implementing
experiment strategies, including A/B testing across channels such as website,
email, and paid search. • Evaluate campaign and testing performance using
qualitative and quantitative data from Adobe Analytics, Tableau, Salesforce, and
internal BI tools. Analyze key metrics such as Marketing Accepted Leads (MALs),
call-to-action (CTA) clicks, and landing page engagement to generate insights
that inform strategy and execution. • Collaborate with engineering and data
science teams to manage and implement tools such as Adobe Target and Marketo,
ensuring accurate setup, timely campaign launch, and smooth operations.

Requirements

• A Master's degree or foreign equivalent in Marketing, Business Administration, or related discipline and 2 years of experience in functional marketing.
• In the alternative, employer will accept a Bachelor's degree or foreign equivalent in Marketing, Business Administration or related discipline and 5 progressively responsible post-baccalaureate years of experience in functional marketing.
• 2 years of progressive experience in campaign and testing management, marketing strategy, or related role.
• 2 years of experience in utilizing Excel to manipulate large data sets.
• 2 years of experience in using Google analytics, Adobe Analytics, Tableau or similar data visualization tool to build dashboards.
• 2 years of experience in utilizing digital content management platforms (Adobe Experience Management, WordPress, or Figma), and automation tools (Marketo, HubSpot, or Mailchimp) to manage tests and campaigns at scale
• Any amount of experience collaborating with cross-functional teams across multiple-geographies.

Nice To Haves

• All applicants must meet all the above listed requirements.

Responsibilities

• Drive consistent, large-scale, localized, and integrated marketing campaigns worldwide to engage AWS customers.
• Bring specialized expertise in shaping global campaign strategies aligned with AWS Marketing’s top priorities, developing content and assets tailored for worldwide deployment, and driving measurable outcomes, including awareness, event registrations, lead generation, and Sales Qualified Lead (SQL) pipeline growth.
• Manage the lifecycle of complex marketing initiatives, including projects where the problem, opportunity, or marketing objective is not clearly defined. Aggregate and analyze inputs from multiple sources to define global marketing strategy, objectives, and measurement requirements.
• Collaborate with cross-functional teams, including product marketing, localization, brand, customer experience, customer references, and global social media teams to ensure the comprehensive deliverables.
• Anticipate risks, develop contingency plans, and resolve blockers to maintain campaign delivery timelines. Ensure compliance with business rules, legal, financial, regulatory, and organizational requirements. Adapt campaign strategies to account for regional and cultural differences, data quality issues, and resource limitations.
• Optimize the customer journey for migration and modernization by designing, developing, and implementing experiment strategies, including A/B testing across channels such as website, email, and paid search.
• Evaluate campaign and testing performance using qualitative and quantitative data from Adobe Analytics, Tableau, Salesforce, and internal BI tools. Analyze key metrics such as Marketing Accepted Leads (MALs), call-to-action (CTA) clicks, and landing page engagement to generate insights that inform strategy and execution.
• Collaborate with engineering and data science teams to manage and implement tools such as Adobe Target and Marketo, ensuring accurate setup, timely campaign launch, and smooth operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level