General Manager (Property Management)

512Financial•Washington, DC

About The Position

General Manager - Lead with Intention. Build the Brand. Elevate the Experience. Are you a dynamic leader who thrives in fast-paced environments, loves building high-performing teams, and knows how to turn prospects into residents? We’re looking for a General Manager to champion sales, marketing, and operations for a thriving student housing community, someone who brings energy, strategy, and a best-in-class customer experience mindset. If you’re motivated by hitting occupancy goals, crafting memorable brand moments, and developing top-tier leasing teams, this is your opportunity to make a major impact.

Requirements

Bachelor’s degree or equivalent student housing experience
At least 3 years of successful experience in managing the leasing process for a large property
Experience with Entrata or similar property management software
Background in operating or stabilizing student housing communities
Exceptional verbal and written communication
Strong relationship-building skills across the student and local business community
Creative marketing instincts and data-driven decision-making
Ability to lead with confidence, clarity, and positive energy
Tech-savvy with proficiency across common office platforms

Nice To Haves

Previous General Manager experience in student housing preferred

Responsibilities

Drive Leasing Success:
Own occupancy and revenue goals with a strategic, data-driven approach
Lead and mentor the on-site team to deliver consistent five-star service
Conduct engaging tours, follow up with prospects, and guide them through the leasing process
Train and coach the leasing team on sales, follow-up, touring standards, and fair housing compliance
Develop daily/weekly/monthly leasing strategies that anticipate objections and maximize conversions
Maintain accurate systems for leads, applications, and lease statuses
Build the Brand + Lead Marketing Initiatives:
Create and execute marketing and leasing campaigns that stand out in the student housing market
Develop annual marketing plans and budgets—and adjust throughout the year based on results
Represent the community at key events and build partnerships with student organizations, Greek life, academic groups, and local businesses
Strengthen brand awareness through outreach, social presence, and relationship building
Operational & Administrative Leadership:
Ensure clean, accurate file management and system audits
Manage operating and marketing budgets
Deliver timely reporting with analysis and recommendations to the leadership team.
Lead & Develop Your Team:
Recruit, train, coach, and motivate on-site staff
Conduct performance reviews, resolve issues, and create a collaborative, high performance culture
Support career development and empower your team to exceed goals