General Manager

Orangetheory - Franchise #0279•Little Rock, AR

24d

About The Position

As a General Manager (GM), you’ll lead the sales and group personal training teams across two Orangetheory Fitness studios, driving performance while building a culture rooted in accountability, passion, and community. This is a highly visible leadership role designed for someone who loves coaching talent, growing revenue, and setting the standard for excellence. If you’re energized by leading from the front, developing future leaders, and executing strategies that deliver measurable results—this role is for you.

Requirements

Proven leadership experience in sales-driven, customer-focused environments
Strong business acumen with the ability to manage budgets and KPIs
Passion for coaching, development, and team performance
Creative mindset with a hands-on, results-oriented approach
High energy, integrity, and a love for community and fitness

Responsibilities

Set the tone by leading through action, actively modeling the sales process and studio standards.
Coach, mentor, and develop high-performing teams while building a strong leadership pipeline.
Conduct daily role-playing, feedback, and performance coaching to drive results.
Own and exceed key performance indicators (KPIs) across both studios.
Execute creative and data-driven lead generation, marketing, and sales strategies.
Plan and lead sales drives, promotions, events, and community outreach initiatives.
Grow membership and optimize class utilization in collaboration with the Head Coach.
Manage the full employee lifecycle: recruiting, hiring, onboarding, scheduling, evaluations, and offboarding.
Ensure payroll accuracy, scheduling efficiency, and compliance with all policies.
Own studio budgets including revenue, payroll, inventory, and operational expenses.
Partner with facilities and technology teams to maintain a clean, safe, and fully operational studio.
Host impactful monthly staff meetings aligned to sales goals and marketing campaigns.
Partner weekly with Regional Managers to report on performance and studio initiatives.
Deliver exceptional customer experiences and confidently resolve member concerns.