General Manager

VASA FITNESS • Longmont, CO

4d • $60,000 - $71,000

About The Position

At VASA Fitness, we're more than a gym--we're a community built on unity,
passion, love, integrity, fun, and trust. We create UPLIFTing experiences for
everyone through inclusive, accessible, and on-trend fitness. VASA is a place
where lives are changed through authentic connections, growth, and support--for
both members and team members.

This is your opportunity to run a high-energy fitness business, develop future
leaders, and make a real impact in your community.

JOIN OUR TEAM AS A GENERAL MANAGER!

This is a high-impact leadership role responsible for running the entire club
business--leading a team of department heads, owning overall performance, and
creating a culture of accountability, energy, and growth.

Total annual compensation ranges from $60,000-$71,000 with an additional $14,000
in bonus potential.

HOW YOU WILL CHANGE LIVES

The General Manager (GM) leads club operations, owning both business performance
and team development. You'll oversee up to 70 employees, including six
department leaders responsible for membership growth, personal training clients,
and club experience.

Through consistent coaching and presence on the floor, you'll set the standard
for sales execution and coach teams to consistently convert through authentic
membership conversations, personal training growth, and service upgrades that
deliver real value to members.

By combining business strategy, sales leadership, and operational excellence,
you'll build a high-performing club where members achieve their goals and team
members grow their careers.

WHAT'S IN IT FOR YOU?

When you join VASA, you'll find more than a job--you'll find a place to belong.
Our leaders believe in our mission, have high standards, and give energy to
others every day.

Requirements

• Proven ability to drive revenue, manage labor, and lead overall business performance
• Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
• Strong leadership presence with a track record of developing leaders and building engaged teams
• Belief in VASA's mission to help people get healthy, feel strong, and be their best
• 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
• Strong communication, problem-solving, and organizational skills
• Ability to inspire accountability and build a positive, high-energy culture
• Proficiency with Microsoft Office Suite

Nice To Haves

• Bachelor's degree in Business, Management, or a related field

Responsibilities

• Managing and developing six department leaders who each oversee teams within the club
• Building a high-performing organization rooted in accountability and VASA's core values
• Consistently achieving monthly membership, personal training, and STUDIO revenue targets while effectively managing labor and operational costs
• Holding department leaders accountable to sales goals and conversion metrics across all revenue streams
• Maintaining operational excellence with a clean, safe, and well-run facility
• Developing future leaders within the club and building a strong internal leadership bench

Benefits

• Wellness is a priority! All employees receive two complimentary gym memberships. One for you and one to share--plus discounted personal training sessions
• All employees are eligible to participate in 401(k) options and the Employee Assistance Program -- FREE therapy, financial advising, legal advice, and more
• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
• Opportunities for career growth within a rapidly expanding company

What This Job Offers

• Job Type: Full-time
• Career Level: Manager