General Manager

FrankfortFrankfort, KY
Onsite

About The Position

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes. At the heart of our culture is our core value: Love (v.), defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do. About the Role: Our office serves multiple high-opportunity territories, and we’re looking for a strong, people-first General Manager to guide our next stage of growth. This pivotal leadership role calls for a true ownership mentality and a growth mindset . You’ll oversee the full scope of the business—drive community presence and business development, expand revenue and profitability, build and inspire a high-performing team, strengthen staffing and retention, and elevate operational systems and standards so our Care Professionals and clients receive the best experience possible every day. Compensation: Total compensation package is around $100,000+, including base salary and performance-based bonuses.

Requirements

  • Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
  • 5+ years of business management experience with P&L responsibility.
  • Proven sales-minded leader with strong relationship-building and strategic planning skills.
  • Demonstrated success managing multi-territory operations and leading teams.
  • Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.
  • Excellent interpersonal and communication skills.
  • Proficiency in Microsoft Office (Word, Excel); CRM or scheduling software experience preferred.
  • Commitment to fostering a culture of respect, integrity, and excellence.

Responsibilities

  • Manage day-to-day business operations from a centralized office.
  • Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
  • Oversee services delivered across multiple territories focusing on growth and operational efficiency.
  • Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
  • Full P&L responsibility to maximize revenue and profitability.
  • Recruit, train, and retain a high-performing administrative team.
  • Foster Care Professional retention through relationship-building and recognition.
  • Monitor key performance indicators, conduct audits, and implement process improvements.
  • Build and maintain strong community relationships and referral networks.
  • Promote a positive, values-driven workplace culture focused on team engagement and retention.
  • Conduct weekly team meetings and monthly one-on-ones with direct reports.
  • Collaborate with senior leadership to execute strategic initiatives.
  • Ensure compliance with company policies and ethical standards.

Benefits

  • Flexible Schedule
  • Health, Dental & Vision Insurance
  • Paid Time Off
  • 401(k) with Company Match
  • Paid Orientation & Ongoing Training
  • Career Growth Opportunities
  • Mileage Reimbursement
  • Employee Assistance Program & Corporate Chaplain
  • 24/7 Support from Our Caring Office Team
  • Employee Perks & Appreciation Events (Care Pro Café, company picnic, seasonal activities
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